Private company

V&S Group

Logo: The logo may be obtained from V&S Group., Non-free logo, via Wikipedia3

Alcohol producer and distributor

V&S Group (V&S Vin & Sprit AB), founded in 1917, is an international producer and distributor of alcoholic beverages. The group is currently owned by Pernod Ricard. Headquartered in Stockholm, the capital of Sweden, the group employs approximately 2,500 people.2 Its chief executive is Bengt Baron.1 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

1917Founded1
Vin & Spritcentralen Reimersholme 1920-tal
Photo: Unknown author Unknown author, Public domain, via Wikimedia Commons5

V&S Group (V&S Vin & Sprit AB), founded in 1917, is an international producer and distributor of alcoholic beverages. The group is currently owned by Pernod Ricard. Headquartered in Stockholm, the capital of Sweden, the group employs approximately 2,500 people.2

Corporate structure

V&S Group is part of a group headed by Pernod Ricard. 49 entities, 18 countries on record. Switch between the flow chart and the network, and select any entity to see its details.

  • Pernod Ricard Paris, France
    • Chivas Brothers Dumbarton, United Kingdom
      • CHIVAS BROTHERS PENSION SCHEME (TRUSTEE) LIMITED Subsidiary · Dumbarton, United Kingdom
    • DISTILLED INNOVATION LIMITED Dublin, Ireland
    • Irish Distillers Dublin, Ireland
    • V&S Group Stockholm
    • Brancott Estate Subsidiary · Auckland
    • Cusenier Subsidiary
      • La Grande Distillerie Belge Subsidiary · Brussels, Belgium
    • Jan Becher – Karlovarská Becherovka Subsidiary · Prague, Czechia
    • Premium Wine Brands Subsidiary · Sydney
    • The Absolut Company Subsidiary · Åhus, Sweden
    • Yerevan Brandy Company Subsidiary · Yerevan
    • The Absolut Company International AB Subsidiary · 100% · Stockholm, Sweden
    • "PERNOD RICARD ITALIA S.P.A." O, PIU' BREVEMENTE, "PRI S.P.A." NONCHE' "PR ITALIA S.P.A." Subsidiary · Paris, France
    • Allied Domecq (Holdings) Limited Subsidiary · United Kingdom
    • CHAMPAGNE PERRIER-JOUET Subsidiary · Epernay, France
    • Dubonnet Subsidiary · France
    • G. H. Mumm Subsidiary · France
    • G.H. MUMM ET CIE - SOCIETE VINICOLE DE CHAMPAGNE, SUCCESSEUR Subsidiary · Reims, France
    • GOAL ACQUISITIONS (HOLDINGS) LIMITED Subsidiary · London, United Kingdom
    • Martell Subsidiary · France
    • MARTELL & CO Subsidiary · Cognac, France
    • Pernod Fils Subsidiary · France
    • PERNOD RICARD AMERICAS TRAVEL RETAIL LLC Subsidiary · Miami, Florida, United States
    • PERNOD RICARD ASIA Subsidiary · Paris, France
    • Pernod Ricard Austria GmbH Subsidiary · Vienna, Austria
    • PERNOD RICARD CENTRAL AND SOUTH AMERICA Subsidiary · Paris, France
    • and 29 more

Built from parent and subsidiary links from GLEIF, the Global Legal Entity Identifier Foundation (CC0); subsidiaries, stakes and holdings from Wikidata (CC0). Each entity in the chart links to its source.

The story

AB Vin & Spritcentralen was created in 1917 by the Swedish government. The goal was to eliminate the private profit interest in the alcohol industry. In 1920, AB Vin & Spritcentralen bought the largest porter brewery in Sweden, Carnegie; the company was sold in 1928.

From Wikipedia’s article on V&S Group, shared under CC BY-SA 4.0.4

Leadership

Who has led V&S Group, and when. Pick a name to see everywhere that person has worked.

Products and brands

  • Absolut Vodka

Listed on Wikidata.1

Organization and brands

V&S Group is divided into three main areas:

V&S Absolute Spirits handles Absolut Vodka and the other international spirits brands, such as Level Vodka, Frïs Vodka.

V&S Distillers handles spirits on the Northern and Central European markets.

V&S Wine handles wines and fortified wines in the Nordic region.

Read the full text

Production and distribution

The production of the group's international spirits takes place in Sweden, Denmark, Great Britain, and St. Croix, U.S. Virgin Islands. Production of their local and regional spirits takes place primarily in Sweden, Denmark, Finland, Germany, and Poland. In Northern Europe, V&S Group is the largest importer and distributor of wine. The group offers their own brands of wine and also produces brands by well-known international companies.

Distribution in the Nordic area is primarily handled through the group's distribution centers in Sweden, Denmark, and Finland. V&S Group is represented by the subsidiary V&S Norway in Norway, by V&S Eesti in Estonia, and by the company V&S Luksusowa Zielona Góra in Poland. In the United States, distribution was handled by Future Brands, LLC, a joint-venture with Fortune Brands. In most other regions of the world, distribution was handled by Maxxium, which was also partly owned by the group.

From Wikipedia’s article on V&S Group, shared under CC BY-SA 4.0.4

Subsidiaries and ownership

Parent company

From Wikidata.1

Timeline

  1. 2008Acquired Acquired by Pernod Ricard1
  2. 1917Founded Founded1

Sources

The numbers on this page point here. Each one links to the record it came from.

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