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Private company

Vado Corp.

Vado Corp. is an American advertising services company, incorporated in Nevada.1 It is headquartered in Venice, California.1

Last updated Oct 21, 2026.

Overview

  • IndustryServices-Advertising1
  • HeadquartersVenice, California1
  • Incorporated inNV2
  • Business address73 Market St., Venice, Ca 902912
  • Filer categoryNon-accelerated filer, Smaller reporting company2

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In 2013 co-founders Reeve Benaron and Jason Wulfsohn formed Socialcom Inc (“Socialcom”) by bringing together three businesses they held: a creative agency, a digital performance agency, and a demand side platform (DSP) or programmatic media-buying platform. The core areas of expertise represented by each of these companies - creative and brand building, performance marketing and ad tech - still defines Socialcom’s unique competitive advantage today, as it continues to lean into full-funnel and omnichannel performance solutions for independent agencies and brands. During the last 10 years Socialcom has experienced significant achievements in terms of growth, market relevance, and product innovation, evidenced by an array of prestigious industry awards, including being named one of the fastest-growing companies in America by Deloitte, The Financial Times and the Los Angeles Business Journa…3 From its latest annual report

Financials

From the company’s reports to the SEC. Every number links to the filing it came from.

Key numbers, fiscal 2023

29.6%Gross margin4
-38.8%Operating margin4
-53.1%Net margin4
-9.0%Revenue growth, 20234
-$3.9MFree cash flow4

Where the money goes

Where each dollar of revenue went, fiscal 2023

  • Cost of revenue53¢$11.3M
  • Selling, general and admin47¢$10.1M

Out of $16.0M in revenue.4 The company lost money this year.

Financial statements

Revenue56784$16.0M in 2023+104806% since 2018
0$5.0M$10.0M$15.0M$20.0M2018: $15.3K$15.3K20182019: $0$020192020: $0$020202021: $0$020212022: $17.6M$17.6M20222023: $16.0M$16.0M2023−9%
Gross profit94$4.7M in 2023+33325% since 2018
0$2.0M$4.0M$6.0M$8.0M2018: $14.2K$14.2K20182022: $6.1M$6.1M2022+43074%2023: $4.7M$4.7M2023−23%
Operating income96784-$6.2M in 2023+1175760% since 2018
-$8.0M-$6.0M-$4.0M-$2.0M02018: -$529-$52920182019: -$35.8K-$35.8K2019+6672%2020: -$139.4K-$139.4K2020+289%2021: -$135.6K-$135.6K2021−3%2022: -$4.2M-$4.2M2022+2995%2023: -$6.2M-$6.2M2023+48%
Net income56784-$8.5M in 2023+1610796% since 2018
-$10.0M-$7.5M-$5.0M-$2.5M02018: -$529-$52920182019: -$35.8K-$35.8K2019+6672%2020: -$149.1K-$149.1K2020+316%2021: -$136.7K-$136.7K2021−8%2022: -$4.8M-$4.8M2022+3414%2023: -$8.5M-$8.5M2023+77%
Fiscal year2017201820192020202120222023
Revenue$15.3K5$06$07$08$17.6M4$16.0M4
Cost of revenue$1.1K9$15.3K5$11.5M4$11.3M4
Gross profit$14.2K9$6.1M4$4.7M4
Selling, general and admin$10.3M4$10.1M4
Operating expenses$135.6K8$10.3M4$11.0M4
Operating income-$5299-$35.8K6-$139.4K7-$135.6K8-$4.2M4-$6.2M4
Interest$06$597$1.1K8$08
Income before tax-$136.7K8-$4.8M4-$8.5M4
Income tax$05$06$07$08$04$04
Net income-$5295-$35.8K6-$149.1K7-$136.7K8-$4.8M4-$8.5M4
Earnings per share-$0.034-$0.054
Earnings per share (diluted)-$0.034-$0.054
Shares (weighted, basic)165.5M shares4181.5M shares4
Shares (weighted, diluted)165.5M shares4181.5M shares4

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Corporate structure

Vado Corp. sits at the top of its group. 1 entity, 1 country on record. Switch between the flow chart and the network, and select any entity to see its details.

Major holders of Vado Corp.

  • Vado Corp. Venice, California

Built from major holders from Schedules 13D and 13G. Each entity in the chart links to its source.

What it owns

What Vado Corp. reports owning in its annual reports to the SEC: buildings, land and equipment, real estate and locations, investments, intangible assets and inventory, at the end of its latest fiscal year and a year before.

Property and equipment

ItemLatestA year beforeChange
Accumulated depreciation$170.9K4 Dec 31, 2023$152.1K4 Dec 31, 2022+12.4%
Property and equipment, net$26.5K4 Dec 31, 2023$33.0K4 Dec 31, 2022−19.8%
Operating-lease assets (leased space)$04 Dec 31, 2023$581.4K4 Dec 31, 2022−100.0%

Intangibles and goodwill

ItemLatestA year beforeChange
Intangible assets, net (excluding goodwill)$110.4K4 Dec 31, 2023$286.8K4 Dec 31, 2022−61.5%
Finite-lived intangibles, gross$646.6K4 Dec 31, 2023$615.0K4 Dec 31, 2022+5.1%
Accumulated amortization-$536.2K4 Dec 31, 2023-$328.2K4 Dec 31, 2022−63.4%
Finite-lived intangibles, net$110.4K4 Dec 31, 2023$286.8K4 Dec 31, 2022−61.5%

Leadership

Who has led Vado Corp., and when. Pick a name to see everywhere that person has worked.

Chief executive

  1. Jason Wulfsohn2023

Chief financial officer

  1. Ryan Carhart2023
2025
Board members and other officers (6)

Former names

  • TradeFan, Inc.Apr 1, 2021 to Jul 12, 20212

Timeline

  1. May 8, 20258-K Executive or director change19
  2. Dec 6, 20248-K Executive or director change20
  3. Oct 18, 20248-K Executive or director change21
  4. Nov 27, 2023New chief executive Jason Wulfsohn becomes CEO13
  5. Nov 21, 20238-K Entered a material agreement; Unregistered sale of shares22
  6. May 2, 20238-K Change of auditor23
  7. Mar 16, 20238-K Other events24
  8. Feb 28, 20238-K Entered a material agreement; Unregistered sale of shares; Executive or director change25
  9. Feb 21, 20238-K Entered a material agreement; Unregistered sale of shares; Bylaws or fiscal year changed26
  10. Nov 29, 20228-K Entered a material agreement; Unregistered sale of shares27

Filings

42 filings to the SEC since October 2021: 3 annual reports, 10 quarterly reports, 9 major events, 6 insider forms, 2 large holders, 12 other. The latest 20:

  1. May 14, 202515-12G EDGAR
  2. May 8, 20258-K EDGAR
  3. Apr 1, 2025NT 10-K EDGAR
  4. Dec 6, 20248-K EDGAR
  5. Nov 14, 202410-Q EDGAR
  6. Oct 23, 20243 EDGAR
  7. Oct 18, 20248-K EDGAR
  8. Aug 14, 202410-Q EDGAR
  9. May 15, 202410-Q EDGAR
  10. May 7, 20243 EDGAR
  11. Apr 16, 202410-K EDGAR
  12. Apr 2, 2024NT 10-K EDGAR
  13. Dec 7, 2023SC 13D SCHEDULE 13D EDGAR
  14. Dec 6, 2023SC 13D SCHEDULE 13D EDGAR
  15. Nov 27, 20233 EDGAR
  16. Nov 27, 20233 EDGAR
  17. Nov 27, 20233 EDGAR
  18. Nov 27, 20233 EDGAR
  19. Nov 27, 20238-A12G EDGAR
  20. Nov 21, 2023253G2 EDGAR

The 42 filings since October 2021 can be filtered by form type and year here when JavaScript is on.

Every filing from the last five years, summarized. The full record is on SEC EDGAR.

Major holders

Investors who own more than 5% of the shares must tell the SEC: a 13D if they may seek to influence the company, a 13G if they hold passively.

SEC filer profile

How Vado Corp. is registered with the Securities and Exchange Commission, from its EDGAR record and the cover page of its latest annual report.

  • Name on EDGARVado Corp.1
  • CIK0001700849
  • Employer ID (EIN)30-09682441
  • Filer statusNon-accelerated filer<br>smaller reporting company1
  • Incorporated inNevada1
  • Fiscal year endsDecember 311
  • Industry code (SIC)7310 Services-Advertising1
  • SEC reviewing officeOffice of Trade & Services, Division of Corporation Finance1
  • Business address73 Market St., Venice, CA 902911
  • Phone(888) 545-00091
  • Shares outstanding182,492,221 as of Nov 13, 202412
  • Public float$46.8M as of Jun 30, 20234
  • On EDGAR sinceJan 18, 20181
  • Filings72 in all: 10-Q (19), 8-K (14), 10-K (6), 3 (6), UPLOAD (5), S-1/A (4), 1-A/A (2), CORRESP (2)1
    All 19 form types

    NT 10-K (2), NT 10-Q (2), SC 13D (2), 1-A (1), 10-Q/A (1), 15-12G (1), 253G2 (1), 8-A12G (1), EFFECT (1), QUALIF (1), S-1 (1)

  • Latest filingsAnnual report (10-K) Apr 16, 2024
    Quarterly report (10-Q) Nov 14, 2024
    Latest 8-K (8-K) May 8, 2025

Sources

The numbers on this page point here. Each one links to the record it came from.

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    SEC EDGAROther events
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