The story
VEB Plasticart was established in 1958 in Zschopau, East Germany. VEB (Volkseigener Betrieb) was a Socialist-era designation, meaning "company owned by the people". The company was called KVZ from 1958-1969, MPKAB from 1969-1973, VEB Plasticart Zschopau from 1973-1989 and Mastermodell GmbH from 1989-1991. After a two-year break, the company was sold in 1993 by the German Treuhand (an organization which privatized state owned enterprises of the GDR) to Manfred Wader, and renamed to Plasticart. In 1993, the company had only 37 workers left. A new factory was constructed in Elterlein, Saxony, which employed over 70 workers in the following years. In 2011, the factory had to be closed down, marking the end of the Plasticart brand. In late 2012, the German company Reifra has resumed production of some of the former Plasticart model kits.
VEB Plasticart was able to sell cheap, but well designed plastic construction kits to Western countries in exchange for Western currencies.
The factory was located in August-Bebel Strasse 2, 9360 Zschopau, German Democratic Republic.
During the company's existence, its name has been changed several times.
KVZ ("VEB Kunststoff-Verarbeitung Zschopau")
This name lasted until 1969 and is translated as "Plastic Processing Zschopau". The kits had very nice packaging, usually made of thicker cardboard and a great cover image. The company logo at that time was a snake.
MPKAB ("VEB Modell -und Plastspielwaren Kombinat Annaberg-Buchholz")
This name was used from 1969-1973 and stands for "VEB model and plastic toys combine Annaberg-Buchholz". The kits of this period were packed in the classic, familiar, blue standard boxes without a company logo.
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In this era the combined company released 1:87 scale die-cast car and military vehicle models. The "ESPEWE MODELLE" logo was used on the package.
VEB Kombinat Plasticart Annaberg-Buchholz
This name was used for die-cast vehicle models. The "PLASTICART modelle" logo was used on the package.
VEB Plasticart Zschopau
This was the last name to carry the "VEB" designation from 1973 to 1989. The packaging was the same as in 1969/70, but it received a company logo in 1973. From 1987, some kits appeared in a new, black box, with a picture of a constructed model on the cover.
Mastermodell GmbH
From 1989 to 1991, the kits were produced under the name of a limited company.
In addition to these company names, two more brand names were used by UK importers: "Playfix" from the mid-1980s and "Nu-Bee" from the early 1990s.
From Wikipedia’s article on VEB Plasticart, shared under CC BY-SA 4.0.4