The story
Founded by Karl Elsener in 1884, in Ibach.1
Founding
The company was founded in 1884 as Messerfabrik Carl Elsener, the workshop of Karl Elsener in Ibach. In 1891, Elsener co-founded Schweizerischer Messerschmiedverband an association of Swiss knife manufacturers.
This began their relationship delivering knives to the Swiss army. In 1892, most of Elsener's knife craftsmen left knives manufacturing as it became apparent that Solingen manufacturers could deliver at a lower price. Elsener persisted in competing with Solingen, hence incurring severe financial losses.
Elsener's Schweizer Offiziers- und Sportmesser was patented in 1897, and was later marketed internationally as the Original Swiss Army Knife. This knife was not adopted by the Swiss Armed Forces as ordnance, but its commercial success allowed the company to recover financially.
Upon the death of his mother in 1909, Elsener named the brand "Victoria" in her honor. The same year, the Swiss coat of arms was introduced as the company logo.
In 1921, the company changed its trade name to the present "Victorinox", a portmanteau of "Victoria" and "inox", an abbreviation for acier inoxydable, French for stainless steel. Its legal name was officially changed in 1979.
Original versus Genuine
From 1908 to 2005, the delivery of knives to the Swiss Armed Forces was shared with Wenger.
A compromise between the two companies stated that Victorinox would market their knives as the "Original Swiss Army Knives", while Wenger would market theirs as "Genuine Swiss Army Knives".
Wenger was acquired by Victorinox in 2005. Knives actually made for the army (as opposed to the generic "Swiss Army" trademark) are known as Soldatenmesser ("soldier knives").
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These were produced in five generations, known by the date of their introduction as models 1890, 1908, 1951, 1961 and "08" (with minor variants within each generation).
Model 1890 was originally produced by Wester & Co, Solingen, and produced by Elsenser in competition with the Solingen manufacturer.
Models 1908 and 1951 were also produced by several companies in Germany and Switzerland.
Model 1961 was produced exclusively by Victorinox and Wenger, and Model 08, introduced after the acquisition of Wenger, is exclusively manufactured by Victorinox.
Wenger acquisition
On 26 April 2005, Victorinox acquired Wenger, the other official supplier of the Swiss Army knife, announcing that it intended to keep both brands intact, only separate entities.
In 2006, the company had a workforce of 900 employees. Its daily output was about 34000 Swiss Army knives, 38000 multi-tools, and 30000 household kitchen knives. Approximately 90% of its production is exported to more than 100 countries.
On 30 January 2013, Victorinox announced that the company was merging Wenger's knife product lines with the Victorinox brand to strengthen its competitive position internationally.
From Wikipedia’s article on Victorinox, shared under CC BY-SA 4.0.5
