Wag! Group Co.

Overview

• IndustryServices-Personal Services¹
• HeadquartersSan Francisco, California¹
• Incorporated inDE²
• Business address2261 Market Street, Suite 86056, San Francisco, Ca 94114²
• Filer category, Emerging growth company²
• Legal formCorporation

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Wag! strives to be the #1 platform to solve the service, product, and wellness needs for the modern U.S. pet household. Wag! today is comprised of category-leading businesses, including Wag Labs, Inc., a premier marketplace for offline pet services such as dog walking and overnight boarding; Petted.com, which aims to be the #1 online comparison marketplace for pet insurance and wellness plans; and Dog Food Advisor, a leading marketplace for pet food and treat advice, as well as others ranging from early-stage to established businesses.⁴ From its latest annual report

Corporate structure

Wag! Group Co. sits at the top of its group. 6 entities, 1 country on record. Switch between the flow chart and the network, and select any entity to see its details.

Built from subsidiaries listed in Exhibit 21 of annual reports filed with the SEC; major holders from Schedules 13D and 13G. Each entity in the chart links to its source.

What it owns

What Wag! Group Co. reports owning in its annual reports to the SEC: buildings, land and equipment, real estate and locations, investments, intangible assets and inventory, at the end of its latest fiscal year and a year before.

Property and equipment

Investments

Intangibles and goodwill

Properties, in its own words

We are a remote-first company, meaning that our employees work remotely. Substantially all of our executive team meetings are held virtually, with meetings occasionally held in-person at locations that are not our offices. We hold all of our stockholder meetings virtually. As a result of this strategy, we do not maintain a corporate headquarters or principal executive offices.

We hold a lease for office space in San Francisco, California pursuant to a lease agreement that expires in February 2026. We also hold a lease for office space in Phoenix, Arizona pursuant to a lease agreement that expires in November 2028.

Item 2 of the 10-K filed Mar 24, 2025.⁴

Leadership

Who has led Wag! Group Co., and when. Pick a name to see everywhere that person has worked.

• Chief executive officerGarrett Smallwood Aug 9, 2022 to now¹¹
• Chief executive officerJonah Raskas Aug 30, 2021 to Aug 30, 2021¹²
• Chief executive officerMark Grundman Aug 30, 2021 to Oct 6, 2021¹³
• PresidentAdam Storm Dec 5, 2022 to Dec 5, 2022¹⁴
• Chief financial officerAlec Davidian Aug 9, 2022 to now¹⁵
• Chief operating officerDylan Allread Aug 9, 2022 to now¹⁶

Named in SEC Form D filings

People the company listed in its private-offering notices.

• Executive OfficerPatrick McCarthy named Aug 26, 2022 to Apr 18, 2023³³
• DirectorKimberly Blackwell named Aug 26, 2022 to Apr 18, 2023³³
• DirectorMelinda Chellah named Apr 18, 2023³³

Subsidiaries and ownership

Subsidiaries (Exhibit 21)

• Compare Pet Insurance Services, Inc. Delaware, USA³
• Furmacy, Inc. Delaware, USA³
• Pawsome, LLC Delaware, USA³
• Wag Labs, Inc. Delaware, USA³
• Wag Wellness, Inc. Delaware, USA³

The subsidiaries the company lists in Exhibit 21 of its annual report, as filed.

Former names

• CHW Acquisition CorpFeb 9, 2021 to Aug 8, 2022²

Timeline

1. Sep 4, 20258-K Bankruptcy or receivership³⁴
2. Jul 28, 20258-K Listing notice or transfer³⁵
3. Jul 21, 20258-K Entered a material agreement; Bankruptcy or receivership; Debt or obligation accelerated³⁶
4. Jul 15, 20258-K Entered a material agreement; Completed an acquisition or sale; Other events³⁷
5. Jul 8, 20258-K Entered a material agreement; New debt or obligation; Other events³⁸
6. Jun 18, 20258-K Shareholder vote³⁹
7. May 12, 20258-K Results of operations⁴⁰
8. Apr 16, 20258-K New debt or obligation; Other events⁴¹
9. Apr 10, 20258-K Entered a material agreement; New debt or obligation⁴²
10. Mar 31, 20258-K Listing notice or transfer⁴³
11. Mar 24, 20258-K Results of operations⁴⁴
12. Jan 21, 20258-K Listing notice or transfer⁴⁵
13. Aug 9, 2022New chief executive Garrett Smallwood becomes CEO¹¹
14. Aug 30, 2021New chief executive Mark Grundman becomes CEO¹³
15. Aug 30, 2021New chief executive Jonah Raskas becomes CEO¹²

Calendar

When it reported results

1. May 12, 2025Reported quarterly or annual results⁴⁰
2. Mar 24, 2025Reported quarterly or annual results⁴⁴
3. Nov 13, 2024Reported quarterly or annual results⁴⁶
4. Aug 7, 2024Reported quarterly or annual results⁴⁷
5. Jul 10, 2024Reported quarterly or annual results⁴⁸
6. May 9, 2024Reported quarterly or annual results⁴⁹
7. Feb 14, 2024Reported quarterly or annual results⁵⁰
8. Nov 8, 2023Reported quarterly or annual results⁵¹

Upcoming dates from Nasdaq's calendar; past results from the company's 8-K filings (Item 2.02). The full markets calendar

Filings

559 filings to the SEC since October 2021: 4 annual reports, 12 quarterly reports, 51 major events, 253 insider forms, 30 large holders, 4 private raises, 205 other. The latest 20:

1. Nov 14, 2025SCHEDULE 13G/A EDGAR
2. Sep 30, 202515-12G EDGAR
3. Sep 9, 2025EFFECT EDGAR
4. Sep 5, 2025POS AM EDGAR
5. Sep 5, 2025S-8 POS EDGAR
6. Sep 4, 20258-K EDGAR
7. Aug 7, 202510-Q EDGAR
8. Jul 31, 2025SCHEDULE 13G/A EDGAR
9. Jul 28, 20258-K EDGAR
10. Jul 21, 20258-K EDGAR
11. Jul 18, 2025SCHEDULE 13G/A EDGAR
12. Jul 17, 20254 EDGAR
13. Jul 15, 20258-K EDGAR
14. Jul 8, 20258-K EDGAR
15. Jun 18, 20258-K EDGAR
16. May 21, 20254 EDGAR
17. May 20, 20254 EDGAR
18. May 20, 20254 EDGAR
19. May 20, 20254 EDGAR
20. May 20, 20254 EDGAR

Every filing from the last five years, summarized. The full record is on SEC EDGAR.

Insider trades

219 open-market trades by officers, directors and large owners since October 2021: 23 buys and 196 sales. Grants, option exercises and gifts are left out.

From Forms 4 filed with the SEC.

Major holders

Investors who own more than 5% of the shares must tell the SEC: a 13D if they may seek to influence the company, a 13G if they hold passively.

• SherpaVentures Fund II, LPSCHEDULE 13G/A, 3 filings Aug 19, 2022 to Nov 14, 2025⁵²
• Tenaya Capital VII, LPSCHEDULE 13G/A, 2 filings Feb 14, 2023 to Jul 31, 2025⁵³
• Flint Ridge Capital LLCSCHEDULE 13G/A, 2 filings Dec 5, 2023 to Jul 18, 2025⁵⁴
• Radcliffe Capital Management, L.P.SC 13G/A, 2 filings Feb 14, 2022 to Feb 14, 2024⁵⁵
• MMCAP International Inc. SPCSC 13G/A, 3 filings Feb 7, 2022 to Feb 13, 2024⁵⁶
• Flint Ridge Partners LPSC 13G, 1 filing May 19, 2023⁵⁷
• ATW SPAC MANAGEMENT LLCSC 13G/A, 2 filings Feb 14, 2022 to Feb 14, 2023⁵⁸
• Corbin Capital Partners, L.P.SC 13G/A, 2 filings Feb 14, 2022 to Feb 14, 2023⁵⁹
• Freestyle Capital Opportunity Fund, L.P.SC 13G, 1 filing Feb 14, 2023⁶⁰
• PERISCOPE CAPITAL INC.SC 13G/A, 2 filings Feb 14, 2022 to Feb 13, 2023⁶¹
• Polar Asset Management Partners Inc.SC 13G/A, 2 filings Feb 7, 2022 to Feb 13, 2023⁶²
• TENOR CAPITAL MANAGEMENT Co., L.P.SC 13G/A, 1 filing Feb 13, 2023⁶³
• BOOTHBAY FUND MANAGEMENT, LLCSC 13G/A, 2 filings Feb 4, 2022 to Jan 24, 2023⁶⁴
• Battery Ventures XI-A, L.P.SC 13D, 1 filing Aug 19, 2022⁶⁵
• General Catalyst Group Management Holdings GP, LLCSC 13G, 1 filing Aug 17, 2022⁶⁶
• CHW Acquisition Sponsor LLCSC 13G, 1 filing Feb 14, 2022⁶⁷
• Space Summit Capital LLCSC 13G/A, 1 filing Feb 3, 2022⁶⁸
• K2 PRINCIPAL FUND, L.P.SC 13G/A, 1 filing Oct 8, 2021⁶⁹

Executive pay

What the company paid its top executives, from the summary compensation table in its proxy statement. Total pay includes salary, bonus, stock and option awards and other pay, as the company valued them.

Funding

Where the company's money came from, by calendar year: private offerings filed with the SEC, federal grants, loans, contracts and other assistance from USAspending.gov, and PPP loans from the SBA. Each bar links to the records below.

Private raises

Private offerings the company reported to the SEC on Form D. The amount is what the latest filing says was sold so far, charted in the year of the first sale. Covers filings since Oct 1, 2021.

1. Apr 6, 2023Raised $225,000 in a private offering of equity³³ Form D: 10 investors so far Form D
2. Aug 12, 2022Raised $241,500 in a private offering of equity⁷¹ Form D: 1 investor so far Form D
3. Aug 10, 2022Raised $504,000 in a private offering of equity⁷² Form D: 39 investors so far Form D

SEC filer profile

How Wag! Group Co. is registered with the Securities and Exchange Commission, from its EDGAR record and the cover page of its latest annual report.

• Name on EDGARWag! Group Co.¹
• CIK0001842356
• Employer ID (EIN)88-3590180⁴
• Filer statusNon-accelerated filer an emerging growth company; a smaller reporting company; not a shell company⁴
• Incorporated inDelaware⁴
• Fiscal year endsDecember 31¹
• Industry code (SIC)7200 Services-Personal Services¹
• SEC reviewing officeOffice of Trade & Services, Division of Corporation Finance¹
• Business address2261 Market Street, Suite 86056, San Francisco, CA 94114¹
• Phone(707) 324-4219¹
• Shares outstanding51,487,598 as of Jul 31, 2025¹⁰
• Public float$12.5M as of Jun 28, 2024⁴
• AuditorPricewaterhouseCoopers LLP, San Jose, California PCAOB ID 238; no auditor attestation of internal control over financial reporting⁴
• On EDGAR sinceFeb 9, 2021¹
• Filings600 in all: 4 (231), 144 (110), 8-K (54), 3 (32), 425 (27), SC 13G (16), SC 13G/A (16), CORRESP (13)¹
  All 42 form types

  10-Q (12), UPLOAD (9), 424B3 (8), 144/A (7), EFFECT (6), S-1/A (6), S-4/A (5), 10-K (4), 4/A (3), ARS (3), D (3), DEF 14A (3), DEFA14A (3), SCHEDULE 13G/A (3), 25-NSE (2), 424B5 (2), POS AM (2), PRE 14A (2), S-1 (2), S-8 (2), 15-12G (1), 424B4 (1), 8-A12B (1), CERT (1), D/A (1), DRS (1), NT 10-Q (1), POS EX (1), PREM14A (1), S-1MEF (1), S-3 (1), S-4 (1), S-8 POS (1), SC 13D (1)

• Latest filingsAnnual report (10-K) Mar 24, 2025
  Quarterly report (10-Q) Aug 7, 2025
  Proxy statement (DEF 14A) Apr 30, 2025
  Latest 8-K (8-K) Sep 4, 2025

Securities registered for trading

From the cover page of the 10-K filed Mar 24, 2025 (Section 12(b) of the Exchange Act).⁴

Risk factors and legal proceedings

The risks Wag! Group Co. names in Item 1A of its 10-K filed Mar 24, 2025: 50 risks under these headings, as written.⁴

• Risks Related to Our Business
• The businesses and industries in which we operate are highly competitive and we may be unable to compete successfully with our current or future competitors.
• We have incurred net losses in each year since inception. If we fail to manage certain risks and challenges as our business evolves, we may not produce expected long term benefits and this may adversely affect our business, operating results, and financial condition.
• Online marketplaces for pet care services are still in relatively early stages of growth and if demand for them does not continue to grow, grows slower than expected, or fails to grow as large as expected, our business, financial condition, and operating results could be materially adversely affected.
• Our marketing efforts to help grow the business may not be effective.
• We are substantially dependent on revenues from a small number of customers. The loss of or decrease in revenue from any one of these customers would materially adversely affect our business, results of operations, and financial condition.
• If we fail to retain existing users or attract new users, or if users fail to receive high-quality offerings or fail to provide high-quality offerings, our business, operating results, and financial condition would be materially adversely affected.
• Our fee structure is impacted by a number of factors and ultimately may not be successful in attracting and retaining Pet Parents and Pet Caregivers.
• New offerings and initiatives can be costly and if we unsuccessfully pursue such offerings and initiatives, we may fail to grow and our business, operating results, financial condition, and prospects would be materially adversely affected.
• We rely on internet search engines to drive traffic to our platform to grow revenues and if we are unable to drive traffic cost-effectively, it would materially adversely affect our business, operating results, and financial condition.
• Maintaining and enhancing our brand and reputation is critical to our growth and negative publicity could damage our brand and could materially adversely affect our business, operating results, and financial condition.
• Actions by Pet Caregivers or Pet Parents that are criminal, violent, inappropriate, or dangerous, or fraudulent activity, may undermine the safety or the perception of safety of our platform and our ability to attract and retain Pet Caregivers and Pet Parents and materially adversely affect our reputation, business, operating results, and financial condition.

Legal proceedings

The information set forth under Note 9, Commitments and Contingencies, to the Consolidated Financial Statements included in Part II, Item 8, Financial Statements and Supplementary Data, of this Annual Report on Form 10-K is incorporated herein by reference.

The opening of Item 3, Legal Proceedings.⁴