The story
In 1999, Waldo's opened four stores in Tijuana, a large city along the border on the U.S. border next to San Diego, using the U.S. dollar store model.
From four stores in Baja California by 2005, it had grown to 147 stores in 21 of the 31 Mexican states. In 2022, Waldo's opened its 500th store in Mexico.
In May 2023, the company announced that:
it had grown by 45% in the three years up until then
its goal of growing from 800 to 1000 stores "soon" with an investment of 2 billion pesos (about US$115 million)
its opinion that the Mexican market could eventually support up to 5000 Waldo's stores
From Wikipedia’s article on Waldo's, shared under CC BY-SA 4.0.4
