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Private company

Wavemaker

Logo: Rosemaryfajobi, CC BY-SA 4.0, via Wikimedia Commons3

International media agency

Wavemaker (previously MEC and Maxus) is a large media agency network, with domestic and international clients such as Vodafone, L'Oréal, IKEA, Paramount Pictures, Chanel, GE, Xerox, Colgate-Palmolive, Chevron, Beiersdorf, Tiffany, Huawei, and Mondelēz International. Wavemaker has global billings of over US$38 billion and it is part of GroupM and WPP plc.2 It is headquartered in New York.1 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

2017Founded1

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Wavemaker (previously MEC and Maxus) is a large media agency network, with domestic and international clients such as Vodafone, L'Oréal, IKEA, Paramount Pictures, Chanel, GE, Xerox, Colgate-Palmolive, Chevron, Beiersdorf, Tiffany, Huawei, and Mondelēz International. Wavemaker has global billings of over US$38 billion and it is part of GroupM and WPP plc.2

Corporate structure

Wavemaker is part of a group headed by WPP plc. 75 entities, 16 countries on record. Switch between the flow chart and the network, and select any entity to see its details.

  • WPP plc London, United Kingdom
    • Wavemaker London
    • WPP JUBILEE LIMITED London, United Kingdom
      • Syzygy (Unternehmen) Bad Homburg vor der Höhe, Germany
        • Syzygy Performance Marketing GmbH Subsidiary · Bad Homburg vor der Höhe, Germany
      • WPP FINANCE 2010 Subsidiary · London, United Kingdom
      • WPP FINANCE 2016 Subsidiary · London, United Kingdom
    • Bates 141 Subsidiary · Hong Kong
    • Burson Subsidiary · New York City
    • Cohn & Wolfe Subsidiary · New York City
    • Essence Global Subsidiary
    • FGS Global Subsidiary
    • Hill & Knowlton Subsidiary · New York City
    • Kantar Group Subsidiary · London, United Kingdom
    • Landor Associates Subsidiary · San Francisco
    • Ogilvy Subsidiary · New York, New York, United States
    • Peclers Paris Subsidiary · Paris
    • Scholz & Friends Subsidiary · Berlin
    • VMLY&R Subsidiary · Kansas City
    • Xaxis Subsidiary · New York City
    • Young & Rubicam Subsidiary · New York City
    • Russell Square Holding B.V. Subsidiary · 100% · Rotterdam, Netherlands
      • QUASAR MEDIA PRIVATE LIMITED Subsidiary · New Delhi, India
      • WPP Business Services, Inc Subsidiary · London, United Kingdom
    • BATES INDIA PRIVATE LIMITED Subsidiary · Mumbai, India
    • BRAND DAVID COMMUNICATIONS PRIVATE LIMITED Subsidiary · Mumbai, India
    • Burson Cohn & Wolfe Subsidiary · Brussels, Belgium
    • EssenceMediacom Subsidiary · Germany
    • Finsbury Glover Hering Subsidiary
    • GREY WORLDWIDE (INDIA) PRIVATE LIMITED Subsidiary · Mumbai, India
      • BATEY INDIA PRIVATE LIMITED Subsidiary · Mumbai, India
    • Group SJR Subsidiary
    • GroupM Proprietary Media Company Limited (บริษัท กรุ๊ปเอ็ม โพรพริเอทารี มีเดีย จำกัด) Subsidiary · Bangkok, Thailand
    • and 30 more

Built from parent and subsidiary links from GLEIF, the Global Legal Entity Identifier Foundation (CC0); subsidiaries, stakes and holdings from Wikidata (CC0). Each entity in the chart links to its source.

Subsidiaries and ownership

Parent company

From Wikidata.1

Acquisitions

  1. Succeeded MEC1
  2. Succeeded Maxus1

Timeline

  1. 2017Founded Founded1

Sources

The numbers on this page point here. Each one links to the record it came from.

  1. 1
  2. 2
  3. 3