The story
The company was founded as Zick-Zack Werk Rudolf Wild by Rudolf Wild in 1931 in Heidelberg. The company was relocated to the neighboring town of Eppelheim 6 years later. In 1956, Wild acquired the Hamburg-based SiSi-Werke, which had been one of the most important producers of essences in Germany before the war and began producing and selling Capri-Sun in 1969. In the 1970s, Wild expanded his business into other countries, primarily Switzerland and the United States. WILD has since developed into a global group under the management of Hans-Peter Wild.
From Wikipedia’s article on Wild (food company), shared under CC BY-SA 4.0.5