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Private company

Woot

Logo: Woot, Public domain, via Wikimedia Commons3

Woot (originally W00t) is an American Internet retailer based in the Dallas suburb of Carrollton, Texas. Founded by electronics wholesaler Matt Rutledge, it debuted on July 12, 2004. Woot's main website originally offered only one discounted product each day, often a piece of computer hardware or an electronic gadget.2 It is part of Amazon.1 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

2004Founded1

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Woot (originally W00t) is an American Internet retailer based in the Dallas suburb of Carrollton, Texas. Founded by electronics wholesaler Matt Rutledge, it debuted on July 12, 2004. Woot's main website originally offered only one discounted product each day, often a piece of computer hardware or an electronic gadget. Other Woot sites offer daily deals for T-shirts, wine, children's items, and household goods. Two other sites offer various items. On June 30, 2010, Woot announced an agreement to be acquired by Amazon.2

Corporate structure

Woot is part of a group headed by Amazon. 220 entities, 49 countries on record. Switch between the flow chart and the network, and select any entity to see its details.

Built from parent and subsidiary links from GLEIF, the Global Legal Entity Identifier Foundation (CC0); subsidiaries listed in Exhibit 21 of annual reports filed with the SEC; subsidiaries, stakes and holdings from Wikidata (CC0). Each entity in the chart links to its source.

Subsidiaries and ownership

Parent company

Owners

From Wikidata.1

Acquisitions

On June 30, 2010, Woot was sold to Amazon for a reported sum of $110 million. The CEO, Matt Rutledge, sent an E-mail to employees stressing that Woot would continue to operate as per usual. However, in June 2014, he crowdsourced a new website called Meh to become the successor of Woot, citing dissatisfaction with changes made by Amazon.

From Wikipedia’s article on Woot, shared under CC BY-SA 4.0.4

Timeline

  1. 2004Founded Founded1

Sources

The numbers on this page point here. Each one links to the record it came from.

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