The story
Xinhua Bookstore (in Chinese: 新华书店) was originally established as Guanghua Bookstore (in Chinese: 光华书店) in 1937 in Yan'an under the Propaganda Department of the Chinese Communist Party. In 1942, Guanghua Bookstore changed its name to Xinhua Bookstore.
The four Chinese letter "Xin-hua Shu-dian" logo was made in brush writing in 1948 by Chairman Mao Zedong. In 1951, during the First All-China Publishing Administration Conference, it was decided to divide the vertically integrated operation into the People's Publishing House, Xinhua Publishing Plant, and the Xinhua Bookstore.
Its control over retail bookselling decreased in the 1980s. At the same time, the sector was hit with inflation in the price of paper. Xinhua managers began to incorporate other business segments, such as selling audio and visual equipment and renting floor space to other businesses.
In 2003, all Xinhua Bookstores in Beijing was reorganized, coming under the China Publishing Group (in Chinese: 中国出版集团). China Xinhua Bookstore Association was established to manage the trademark. As China's only country-wide distribution channel for magazines, and CDs and DVDs, it plays an important role in mass media, in addition to its dominant position as a bookstore.
In 2006, there were 14,000 Xinhua bookstores in China. Its main store is now in Xicheng District in Beijing.
From Wikipedia’s article on Xinhua Bookstore, shared under CC BY-SA 4.0.3