YO! Sushi

YO! Sushi was founded in 1997, by British entrepreneur Simon Woodroffe. The current owner is Zensho Holdings, with royalties paid to YO! Company. YO! Sushi opened its first restaurant in Soho, London in January 1997. A second restaurant followed opening in Harvey Nichols.

In 2000, Robin Rowland became CEO, and in 2002, YO! Sushi opened their first restaurant outside London, in Manchester's Selfridges. By 2003, the company had twelve restaurants open, and the first franchise opened in Dubai, United Arab Emirates.

In April 2003, one scene from the movie Johnny English takes place in a restaurant of YO! Sushi. Johnny English gets his tie stuck in the conveyor belt. Two new franchises opened in 2007, one in Dublin, the other in Moscow. In April 2010, they opened their fiftieth company owned restaurant in Market Place, London.

In 2008, they became the first catering group to adopt the Food Standards Agency's traffic light colour coding system, which allows customers to see nutritional information about the food they are eating.

From 1 September 2009, the YO! Sushi in Whiteleys Shopping Centre launched its takeaway and delivery services, allowing customers to go into the restaurant and order their food or order online to get food delivered to their homes.

By June 2014, the company had more than seventy restaurants. In October 2016, the company opened its first American stand alone restaurant in Boston, Massachusetts, and a few months later, in the Flatiron District in Manhattan, in March 2017. The company had five restaurants in North America, but all of them have since closed.

On 31 July 2024, YO! Sushi's parent company Snowfox rebranded to The Wonderfield Group; YO! Sushi and other businesses in their portfolio would be phased out for the Wonderfield branding.