Private company

Yokohama-ATG

Logo: yokohama-atg.com3

Indian tire manufacturer

Yokohama Off-Highway Tires (formerly Alliance Tire Company (Pvt. ) Ltd.) is a tire manufacturing company based in Mumbai, India producing and marketing tires for agricultural, multi-purpose and industrial clients in Europe, the USA, Japan, and Latin America. It has three manufacturing plants in Hadera (Israel); Tirunelvelli and Dahej (India) and it is owned by Yokohama Rubber Company since 2016.2 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

1950Founded1

Yokohama Off-Highway Tires (formerly Alliance Tire Company (Pvt.) Ltd.) is a tire manufacturing company based in Mumbai, India producing and marketing tires for agricultural, multi-purpose and industrial clients in Europe, the USA, Japan, and Latin America. It has three manufacturing plants in Hadera (Israel); Tirunelvelli and Dahej (India) and it is owned by Yokohama Rubber Company since 2016.2

Corporate structure

Yokohama-ATG is part of a group headed by Yokohama Rubber Company. 6 entities, 4 countries on record. Switch between the flow chart and the network, and select any entity to see its details.

  • Yokohama Rubber Company 神奈川県 平塚市, Japan
    • Yokohama-ATG
    • Yokohama TWS Czech Republic Subsidiary · Praha 10, Czechia
      • MITAS TIRES NORTH AMERICA, INC. Subsidiary · Charles, Iowa, United States
    • ATC TIRES PRIVATE LIMITED Subsidiary · Mumbai, India
      • ATC TIRES AP PRIVATE LIMITED Subsidiary · Vishakhapatnam, India

Built from parent and subsidiary links from GLEIF, the Global Legal Entity Identifier Foundation (CC0); subsidiaries, stakes and holdings from Wikidata (CC0). Each entity in the chart links to its source.

The story

Only two years after the creation of the State of Israel in 1948 wave of aliyah immigration drove the government to encourage new industries. In 1950, a tire manufacturer plant named Samson was founded in Petah Tikva by General Tire and Rubber Company. A few executives from the Solel Boneh company decided to open a competing company and later that year, with know-how from the "Dayton Tire and Rubber Company" (since bought by Bridgestone), Alliance was founded. Dayton was owned by A. L. Friedlander, for which the street the company is located on has been named. Friedlander, a Jewish zionist, was excited about the venture and managed to raise funds from fifteen other enthusiastic American Jews who would share a 49% stake. In 1971, Alliance acquired Samson.

Alliance originally produced pneumatic tires for cars but in the 1960s, it started offering tractor tires, an area that would become its expertise. During the Cold War, the company exported to the Eastern Bloc indirectly through Cuba. In 1983, Koor became the major shareholder of Alliance. From 1988 to 1992, the company operated under the Official Receiver of the State of Israel, under a program similar to Chapter 11 in the United States. The recovery plan succeeded and the company returned to profitability in 1990. In 1992, Alliance's assets and operations were sold to new owners, "Fishman Holding" of Israel, and U. Zucker and Bear Stearns of the U.S. and in 1993, Alliance went public on the Tel Aviv Stock Exchange floating 10%.

In July 2007, Alliance was fully acquired by Warburg Pincus, a global private equity firm and the Mahansaria family for about $48 million plus Alliance's debt of $100 million.

At its peak, Alliance employed about 1500 people. Notwithstanding the success and growth, technological advancements allowed the company to become more efficient. As of 2006, Alliance employs over 950 people and has revenue of over US$163 Million (78.5% export and 21.5% local.

In 2007, the Mahansaria family with the support of Warburg Pincus acquired Alliance Tires Company of Israel which owned the brand 'Alliance' to form Alliance Tire Group.

In 2009, the Mahansaria family acquired GPX which is an American company and owns the brand Galaxy for $54 million. Alliance Tire Group has three brands - Alliance, Galaxy and Primex.

In April 2013, KKR bought out stake held by Warburg Pincus.

ATG was acquired by the Japanese Yokohama Rubber Company in July 2016. The current Chairman of the company is Atao Kishi and the CEO is Nitin Mantri.

Read the full text

Locations:

Israel

China

Europe

India

South Africa

United States

Latin America

South America

Mexico

From Wikipedia’s article on Yokohama Off-Highway Tires, shared under CC BY-SA 4.0.4

Subsidiaries and ownership

Parent company

From Wikidata.1

Former names

  • Yokohama Off-Highway Tires2016 to 20241
  • Alliance Tire Group2007 to 20161
  • Alliance Tire Company (Pvt.) Ltd.1950 to 20071

Timeline

  1. 2024Renamed Name changed to Yokohama-ATG1
  2. Jul 2016Acquired Acquired by Yokohama Rubber Company1
  3. 2016Renamed Name changed to Yokohama Off-Highway Tires1
  4. 2007Renamed Name changed to Alliance Tire Group1
  5. 1950Founded Founded1

Sources

The numbers on this page point here. Each one links to the record it came from.

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  2. 2
  3. 3
    Company websiteYokohama-ATG logo
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