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Bracken Darrell
Photo: liftconferencephotos from Geneva, Switzerland, CC BY 2.0, via Wikimedia Commons42

Bracken Darrell

American businessman

Bracken P. Darrell is the CEO of VF Corporation and the former CEO of Logitech.2

From Wikipedia’s article on Bracken Darrell (this version), CC BY-SA 4.0.

Born 1963.1

Companies

Holdings

Stock this person has reported owning, from the forms officers and directors file with the SEC. See the biggest insider stakes.

Shares held

  • Logitech LOGI1,020,275 shares22$109.5M at $107.31May 15, 2023
  • VF Corporation VFC1,402,109 shares23$23.7M at $16.89Jul 31, 2026
  • Sonos SONO62,177 shares24$1.1M at $16.94Mar 5, 2026

As of each latest filing. The line shows shares held over time.

Recent filings

  • Jul 31, 2026Bought 32,894 shares at $14.98 of VF Corporation23
  • Jun 4, 2026Shares withheld for tax 36,446 shares at $16.41 of VF Corporation25
  • May 22, 2026Granted 395,210 shares at $16.70 of VF Corporation26
  • Mar 5, 2026Granted 12,725 shares of Sonos24
  • Aug 8, 2025Bought 22,412 shares at $11.15 of Sonos27
  • Jul 17, 2025Shares withheld for tax 17,987 shares at $12.07 of VF Corporation28
  • Jun 4, 2025Granted 710,334 shares at $12.55 of VF Corporation29
  • May 23, 2025Bought 85,840 shares at $11.73 of VF Corporation30
  • Mar 11, 2025Granted 15,427 shares of Sonos31
  • Jul 17, 2024Shares withheld for tax 11,490 shares at $15.59 of VF Corporation32
  • Jun 10, 2024Bought 75,200 shares at $13.26 of VF Corporation33
  • Mar 11, 2024Granted 10,656 shares of Sonos34
  • Feb 12, 2024Granted 957 shares of Sonos35
  • Feb 9, 2024Bought 65,360 shares at $15.38 of VF Corporation36
  • Aug 4, 2023Granted 77,240 shares at $19.42 of VF Corporation37
  • May 15, 2023Shares withheld for tax 110,622 shares at $63.85 of Logitech22
  • May 15, 2023Granted 223,644 shares of Logitech22
  • Apr 15, 2023Shares withheld for tax 4,885 shares at $58.64 of Logitech38
  • Jan 31, 2023Granted 441 shares at $48.26 of Logitech39
  • May 15, 2022Shares withheld for tax 90,169 shares at $59.22 of Logitech40
  • May 15, 2022Granted 181,864 shares of Logitech40
  • Apr 15, 2022Shares withheld for tax 12,712 shares at $69.31 of Logitech41

Trade performance

DateStockTradeValueReturn sinceVs S&P sinceVs S&P, 1 year
Jul 31, 2026VFCBuy$492.8K+18.7%+15.4%
May 23, 2025VFCBuy$1.0M+41.7%+8.4%+9.6%
Jun 10, 2024VFCBuy$997.4K+29.2%−14.9%−14.0%
Feb 9, 2024VFCBuy$1.0M+11.1%−42.9%+34.0%

Returns are price-only (no dividends), measured from the trade date.

Early life and education

  • 1989 to 1991Harvard University Master of Business Administration3 5
  • Date not recordedHendrix College Bachelor of Arts; English studies3 4

Darrell grew up in Owensboro, Kentucky, as one of four siblings. His brother, Bart Darrell, was the president of Kentucky Wesleyan College.

Darrell graduated from Daviess County High School in 1981. In 1985 he earned a BA degree in English literature from Hendrix College and, in 1989, earned his MBA from Harvard Business School.

From Wikipedia’s article on Bracken Darrell (this version), CC BY-SA 4.0.

Career

Occupation: business executive.11

After graduating college and before earning his MBA, Darrell worked in public accounting for two years, and was eventually hired to do international auditing for PepsiCo. Over his career he has held various positions at General Electric, Gillette and Arthur Andersen. At Procter & Gamble, he was the president of the Braun division and led the turnaround of Old Spice deodorant. Darrell joined Whirlpool Corporation in 2008, where he became an executive vice president. In 2012, he joined Logitech as president, and became CEO in early 2013. In June 2023, Darrell became the CEO of VF Corporation.

Darrell has been on the board of directors for Life Biosciences, an anti-aging startup, and was a trustee for Hendrix College.

From Wikipedia’s article on Bracken Darrell (this version), CC BY-SA 4.0.

Personal life

  • Born1963, Owensboro12
  • CitizenshipUnited States13

Sources

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    Wikidata and SEC EDGARLogitech, Chief executive officer
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