Bruce Henderson

American businessman and consultant

Bruce Doolin Henderson (April 30, 1915 – July 20, 1992) was an American businessman and management expert. He founded Boston Consulting Group (BCG) in 1963 in Boston, Massachusetts and headed the firm as the president and CEO until 1980.2

From Wikipedia’s article on Bruce Henderson (this version), CC BY-SA 4.0.

Born Apr 30, 1914, died Jul 20, 1992.1

About

He continued as chairman of BCG until 1985.

From Wikipedia’s article on Bruce Henderson, shared under CC BY-SA 4.0.2

Companies

Early life and education

  • Date not recordedVanderbilt University3
  • Date not recordedHarvard Business School3
  • Date not recordedUniversity School of Nashville3

Henderson was born on a farm in Nashville, Tennessee on April 30, 1915. In the fourth grade, he enrolled in the Peabody Demonstration School (PDS) and remained there until his high school graduation in 1932.

During high school, Henderson played on the football team.

From Wikipedia’s article on Bruce Henderson (this version), CC BY-SA 4.0.

Career

Occupation: entrepreneur.6

Henderson began his career as a salesman in the Southwestern Advantage entrepreneurial program. He went on to attend and earn an undergraduate degree in mechanical engineering from Vanderbilt University in 1937, before attending Harvard Business School. He left Harvard only ninety days before graduation to work for the Westinghouse Corporation. Henderson worked there for 18 years. He became the vice president at the age of 37, making him one of the youngest vice presidents in the company's history.

In 1959, Henderson left the company to join the consulting firm Arthur D. Little as a senior vice president for management services. He left the firm in 1963 over disagreements with the firm's leadership.

Brinkmanship in business

"The goal of the hottest economic war, is an agreement for coexistence, not annihilation."—Bruce D. Henderson, 1976.

Henderson said the article could equally be titled "How to Succeed in Business by Being Unreasonable". He wrote that to compete effectively, it was necessary to appear to be co-operating while in fact ensuring to get one's own way. He compared business to international relations during peacetime, when countries compete ferociously but exercise restraint to avoid war.

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Business and biology

"Competition existed long before strategy. It began with life itself."—Bruce D. Henderson, 1989

By the early 1980s, the lessons of the experience curve led Henderson to shift his thinking beyond the bankruptcy of mainstream economics. He began to imagine a new and far more powerful kind of economics. The realization that organizations are not static machines but complex, dynamic systems that learn from experience led him to begin seeing companies as living, growing organisms. Following this logic, Henderson began to argue that the competition in the economy's market niches was remarkably like competition in nature's ecologic niches.

The article "The Origin of Strategy" (1989) in this area was the last article he published.

From Wikipedia’s article on Bruce Henderson (this version), CC BY-SA 4.0.

Personal life

  • BornApr 30, 1914, Nashville7
  • DiedJul 20, 1992, Nashville8
  • CitizenshipUnited States9

Henderson married twice. With his first wife, Frances, he fathered four children. He had two daughters—Asta Werme and Ceacy Griffin—and two sons—Bruce Alexander Henderson and Bruce Balfour Henderson. His second wife was Bess, with whom he had no children. Henderson had seven grandchildren at the time of his death.

From Wikipedia’s article on Bruce Henderson (this version), CC BY-SA 4.0.