Jean Baud
French businessman (1919–2012)1
Jean Baud (7 November 1919, Choisy-le-Roi - 16 July 2012, Blonville-sur-Mer), was the founder of the Leader Price and Franprix retail brands, today part of Groupe Casino, though the Baud family retains 25% of the hard-discount chain, Leader Price, and 5% of Marché Franprix.2
From Wikipedia’s article on Jean Baud (this version), CC BY-SA 4.0.
Born Nov 7, 1919, died Jul 16, 2012.1
About
In 1990, with Leader Price, he was the first French retailer to take on the German "hard discount" chains, like Aldi and Lidl, then expanding into France.
His book, Coup de tonnerre dans la grande distribution, was published in 2008.
From Wikipedia’s article on Jean Baud, shared under CC BY-SA 4.0.2
Companies
- FranprixFounder10
- Leader PriceFounder11
Career
Occupation: entrepreneur, businessperson.6
- Date not recordedFounded Leader Price3
- Date not recordedFounded Franprix4
- Date not recordedPrésident-directeur général5
Personal life
Links
Sources
The numbers on this page point here. Each one links to the record it came from.
- 1WikidataJean Baud on Wikidata
- 2WikipediaJean Baud on Wikipedia
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- 9
- 10WikidataFranprix, Founder
- 11WikidataLeader Price, Founder