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Leo Burnett
Photo: Unknown author Unknown author, Public domain, via Wikimedia Commons11

Leo Burnett

American advertising executive (1891–1971)

Leo Burnett (October 21, 1891 – June 7, 1971) was an American advertising executive and the founder of Leo Burnett Company, Inc. He was responsible for creating some of advertising's best-known characters and campaigns of the 20th century, including Tony the Tiger, the Marlboro Man, the Maytag Repairman, United's "Fly the Friendly Skies", and Allstate's "Good Hands", and for garnering relationships with multinational clients such as McDonald's, Hallmark and Coca-Cola.2

From Wikipedia’s article on Leo Burnett (this version), CC BY-SA 4.0.

Born Oct 21, 1891, died Jun 7, 1971.1

About

In 1999, Burnett was named by Time as one of the 100 most influential people of the 20th century.

From Wikipedia’s article on Leo Burnett, shared under CC BY-SA 4.0.2

Companies

Early life and education

  • Date not recordedUniversity of Michigan3

Career

Occupation: journalist, advertising person, businessperson.5

Allstate (1957)

Commonwealth Edison (1954)

First Brands (1961)

General Motors Oldsmobile (1967)

Green Giant (1935)

Heinz Pet Products (1958)

Keebler Co. (1968)

Kellogg's (1949)

Kraft Foods (1984)

Mattel (1970)

Maytag (1955)

Memorex (1968)

Nestlé (1967)

Philip Morris Co. (1954)

Pillsbury (1944)

Procter & Gamble (1952)

Schlitz Brewing Company (1961)

Starkist (1958)

United Airlines (1965)

From Wikipedia’s article on Leo Burnett (this version), CC BY-SA 4.0.

Personal life

  • BornOct 21, 1891, St. Johns6
  • DiedJun 7, 1971, Lake Zurich7
  • CitizenshipUnited States8

Sources

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