Michael Mack

Mack took over the co-leadership of the Mack Rides rollercoaster business between 2005 and 2008, developing zero-level manufacturing in track production and the rickshaw technology.

In 2008, Mack joined the Europa-Park company and assumed responsibility for certain operational tasks.

In 2002, Mack established his first own business, Mack Media, which creates 3D/4D movies and virtual reality rollercoaster software. In 2015, a subsidiary named VR Coaster was founded.

Since 2007 Mack has been responsible for the Mack Solutions subsidiary, as well as the strategic business development entertainment and the construction management of the amusement park.

In 2016, Mack was appointed Managing Partner of Europa-Park.

In 2017, he became executive director of Europa-Park. In the same year, Mack founded the label Mack Music and soon after the production company Mack Animation.

In 2019, Mack founded MackNext to develop technology for the entertainment sector. In 2020, the VR entertainment company Yullbe was launched.

In 2022, Michael Mack founded MACK One France SAS, a company based in Plobsheim near Strasbourg in the Alsace region of France. The company is part of the MACK Group and brings together the group’s marketing and sales activities for the French market, while also serving as a location for development and innovation.

The MACK One Campus in Plobsheim is used for the development and testing of virtual reality (VR) and extended reality (XR) technologies, as well as for the creation of prototypes for products and applications associated with the MACK Group.

The site also hosts activities related to storytelling and creative development, including work carried out by the group’s internal content and storytelling unit, MACK Magic.

In 2025, Mack produced the animated feature film Grand Prix of Europe and 2026 the television series "Dino Mates – Ferien bei Madame Freudenreich" based on the Europa-Park attraction "Madame Freudenreich".