Sall Grover

Grover grew up on the Gold Coast, Queensland. She studied journalism and philosophy at Bond University. She initially worked as a production assistant on a short 2005 film, The Vanished. She then moved to work as an entertainment journalist—first in Australia, then the UK—before moving to Los Angeles to begin to work in the film industry as a screenwriter. Grover collaborated with Australian screenwriter Emma Jensen who had also moved to Los Angeles. Together they wrote a script for a romantic comedy film titled Sex on the First Date, and a novel, The LA Team, for the purpose of adapting to television. After experiencing sexual harassment while working in the American film industry, Grover chose to return to Australia, having had none of her writing projects appear on screen. Encouraged by her mother, she planned to build a social networking app for women.

In July 2022, Grover gave birth to a daughter. Following the birth of her daughter, Grover shared her experience of completing Australia's Medicare forms, where, instead of asking for a "mother's name" it used the gender neutral term "birthing parent". After sharing her experience, the Minister for Government Services, Bill Shorten, reversed the department's naming policy to its previous position, as he wished to defuse public conflict. Grover continues to live on the Gold Coast.