W. Keith Smith

Companies

• Direct Digital Holdings, Inc.Board member Feb 17, 2022 to now¹
• Direct Digital Holdings, Inc.President Feb 17, 2022 to now¹
• Dentsply SironaBoard member Mar 28, 2006 to Jul 12, 2010²
• PPLBoard member Jan 4, 2006 to Jun 2, 2010³

Holdings

Stock this person has reported owning, from the forms officers and directors file with the SEC. See the biggest insider stakes.

Shares held

• DDDirect Digital Holdings, Inc. DRCT2,636 shares⁴$817 at $0.31Jun 29, 2026

As of each latest filing. The line shows shares held over time.

Recent filings

• Apr 1, 2026Exercised options 20 shares at $3.29 of Direct Digital Holdings, Inc.⁴
• Apr 1, 2026Exercised options 67 shares of Direct Digital Holdings, Inc.⁴
• Mar 20, 2026Shares withheld for tax 14 shares at $3.52 of Direct Digital Holdings, Inc.⁴
• Mar 20, 2026Exercised options 45 shares of Direct Digital Holdings, Inc.⁴
• Jan 24, 2026Shares withheld for tax 61 shares at $16.48 of Direct Digital Holdings, Inc.⁴
• Jan 24, 2026Exercised options 204 shares of Direct Digital Holdings, Inc.⁴
• Nov 14, 2025Sold 100,000 shares at $0.21 of Direct Digital Holdings, Inc.⁵
• Nov 13, 2025Sold 71,242 shares at $0.37 of Direct Digital Holdings, Inc.⁵
• Sep 11, 2025Converted 600,000 shares of Direct Digital Holdings, Inc.⁶
• Jul 28, 2025Sold 8,050 shares at $0.54 of Direct Digital Holdings, Inc.⁷
• Jul 25, 2025Sold 8,900 shares at $0.53 of Direct Digital Holdings, Inc.⁷
• Jul 24, 2025Sold 15,800 shares at $0.53 of Direct Digital Holdings, Inc.⁷
• Jul 23, 2025Sold 11,934 shares at $0.51 of Direct Digital Holdings, Inc.⁸
• Jul 22, 2025Sold 15,321 shares at $0.51 of Direct Digital Holdings, Inc.⁸
• Jul 21, 2025Sold 16,987 shares at $0.52 of Direct Digital Holdings, Inc.⁸
• Jul 18, 2025Sold 19,488 shares at $0.51 of Direct Digital Holdings, Inc.⁹
• Jul 17, 2025Sold 19,950 shares at $0.52 of Direct Digital Holdings, Inc.⁹
• Jul 16, 2025Sold 11,694 shares at $0.53 of Direct Digital Holdings, Inc.⁹
• Jul 15, 2025Sold 8,100 shares at $0.54 of Direct Digital Holdings, Inc.¹⁰
• Jul 14, 2025Sold 20,476 shares at $0.55 of Direct Digital Holdings, Inc.¹⁰
• Jun 18, 2025Converted 185,000 shares of Direct Digital Holdings, Inc.¹¹
• Jun 10, 2025Shares withheld for tax 4,944 shares at $0.56 of Direct Digital Holdings, Inc.¹²
• Jun 10, 2025Exercised options 20,300 shares of Direct Digital Holdings, Inc.¹²
• Mar 27, 2025Sold 12,186 shares at $0.78 of Direct Digital Holdings, Inc.¹³
• Mar 26, 2025Sold 20,563 shares at $0.78 of Direct Digital Holdings, Inc.¹³