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Aveda

Logo: Aveda, Public domain, via Wikimedia Commons3

American cosmetics company

Aveda Corporation ( ə-VAY-də) is an American cosmetics company founded by Horst Rechelbacher, now owned by Estée Lauder Companies, and headquartered in Minneapolis, Minnesota. Aveda manufactures skin and body care, cosmetics, perfume (internally called "pure-fume"), hair color, and hair care products, and trains students in cosmetology, massage, and esthiology at the Aveda Institutes in Minneapolis, New York City, Des Moines, Tampa Bay, Washington, D.C., Maryland, Orlando, Denver, Winnipeg, and many other cities.2 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

1978Founded1

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Aveda Corporation ( ə-VAY-də) is an American cosmetics company founded by Horst Rechelbacher, now owned by Estée Lauder Companies, and headquartered in Minneapolis, Minnesota. Aveda manufactures skin and body care, cosmetics, perfume (internally called "pure-fume"), hair color, and hair care products, and trains students in cosmetology, massage, and esthiology at the Aveda Institutes in Minneapolis, New York City, Des Moines, Tampa Bay, Washington, D.C., Maryland, Orlando, Denver, Winnipeg, and many other cities.2

Corporate structure

Aveda is part of a group headed by Estée Lauder Companies. 185 entities, 52 countries on record. Switch between the flow chart and the network, and select any entity to see its details.

  • Estée Lauder Companies Wilmington, Delaware, United States
    • Aveda Blaine
    • Aramis (fragrance) Subsidiary · New York
    • Dr. Jart+ Subsidiary
    • Editions de Parfums Frédéric Malle Subsidiary
    • Estée Lauder Subsidiary
    • Jo Malone London Subsidiary · London
    • Kilian Subsidiary · Paris, France
    • Lab Series Subsidiary
    • Le Labo Subsidiary · New York City
    • The Ordinary Subsidiary · London
    • Tom Ford Subsidiary
    • ESTEE LAUDER Subsidiary · 100% · Westerlo, Belgium
    • Estée Lauder Finland Oy Subsidiary · 100% · København V, Denmark
    • 001 DEL LLC Subsidiary · Delaware, United States
    • 111 Skin Ltd. Subsidiary · United Kingdom
    • 1156662 Fragrances, Inc. Subsidiary · Delaware, United States
    • Alton LLC Subsidiary · Delaware, United States
    • Applied Genetics Incorporated Dermatics Subsidiary · Delaware, United States
    • Aramis Inc. Subsidiary · Delaware, United States
    • Arvital Inc. Subsidiary · Delaware, United States
    • Aveda Experience Centers Inc. Subsidiary · Delaware, United States
    • Aveda Institute Inc. Subsidiary · Delaware, United States
    • Aveda Services Inc. Subsidiary · Delaware, United States
    • Aveda Services K.K. Subsidiary · Japan
    • BeautyBank Brands Inc. Subsidiary · Delaware, United States
    • and 159 more

Built from parent and subsidiary links from GLEIF, the Global Legal Entity Identifier Foundation (CC0); subsidiaries listed in Exhibit 21 of annual reports filed with the SEC; subsidiaries, stakes and holdings from Wikidata (CC0). Each entity in the chart links to its source.

The story

Aveda was founded by Horst Rechelbacher in 1978. Aveda is part of Estée Lauder Companies Inc., based in New York. Rechelbacher sold Aveda to Estée Lauder Companies, Inc., in 1997 for $300 million, although Aveda continues to be run as a semi-autonomous entity. Upon selling the product to Estee Lauder Companies Inc., Horst also sold off the chain of salons to his successor, David Wagner. The salons, formerly known as Horst and Friends, were renamed Juut Salonspa.

In 2004, Aveda was awarded the prestigious Corporate Achievement Award at the Smithsonian Cooper-Hewitt National Design Museum.

Aveda was one of the first beauty companies to endorse a set of principles designed to encourage greater environmental responsibility in business, known as The Ceres Principles (originally named The Valdez Principles).

From Wikipedia’s article on Aveda, shared under CC BY-SA 4.0.4

Leadership

Who has led Aveda, and when. Pick a name to see everywhere that person has worked.

Subsidiaries and ownership

Parent company

From Wikidata.1

Timeline

  1. 1978Founded Founded1

Sources

The numbers on this page point here. Each one links to the record it came from.

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