Before HomeAway introduced its new optional performance-based business model in 2013, homeowners paid subscription fees which averaged out to be $442 annually, to list their own property or display their vacation rentals on the company's sites. To promote the vacation rentals, property owners and managers could purchase paid listings on one or more of the company's websites as a form of advertising to potential travelers. Paid listings appear in search results when travelers search for vacation rentals, based on their search criteria. The new performance-based model represented a second option for travelers wishing to list a home on HomeAway, who could still opt for the original annual subscription model.
In 2016, HomeAway introduced a controversial service fee to be paid by travelers booking through the HomeAway websites. The service fee currently ranges from six to twelve percent of the total amount for most reservations (excluding taxes and refundable fees), but can be above or below that rate depending on the reservation. Generally, the higher the reservation amount, the lower the percentage of service fee.
The company claims the service fee for travelers covers the cost of providing 24/7 customer support, enhanced site and mobile features, plus expanded marketing efforts to generate more exposure to global audiences. Along with the introduction of the new service fee, HomeAway instituted their Book with Confidence Guarantee for travelers who opt to book and pay directly through the HomeAway platform.
Also in 2016, the company eliminated its tiered subscription model, whereby owners and property managers would have to pay more for preferred placement within the search results. Now only a basic annual subscription model is offered as an alternative to the pay-per-booking option, in which owners must pay from five to ten percent of the quoted total rental fee as the cost for each booking.
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HomeAway also introduced a Professional Referral Network of 40 partner companies. The network's members assist vacation rental owners in managing their listings, guest inquiries, and reservations, and include Evolve Vacation Rental Network, Southern California Vacation Rentals, and No Worries Vacation Rentals.
