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TRVG on Nasdaq

Trivago

Logo: Trivago, Public domain, via Wikimedia Commons4

German travel company

Trivago N.V. is an international technology company owned by US-based Expedia Group that specializes in travel and lodging. Its main product is the Trivago online search engine and accommodation booking website that lists prices provided by hotels and other booking websites. Trivago is headquartered in Düsseldorf, where its international operations are managed.3 It employed 709 people in 2022.1 Its revenue was €535 million in 2022.1 Its shares trade on Nasdaq under the symbol TRVG.1 Wikipedia text CC BY-SA 4.0

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Last updated Oct 21, 2026.

Overview

548.9MRevenue, fiscal 20255
11.2MNet income, fiscal 20255
Jan 2005Founded1

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  • TickerTRVG on Nasdaq1
  • Industrye-commerce, tourism1
  • HeadquartersDüsseldorf1
  • Websitewww.trivago.com
  • Legal formGesellschaft mit beschränkter Haftung1
  • Incorporated inNetherlands6
  • Business addressKesselstrasse 5 - 7, Dusseldorf, 2M 402216
  • Filer categoryAccelerated filer6

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Trivago N.V. is an international technology company owned by US-based Expedia Group that specializes in travel and lodging. Its main product is the Trivago online search engine and accommodation booking website that lists prices provided by hotels and other booking websites.3

Financials

From the company’s reports to the SEC. Every number links to the filing it came from. Figures are in EUR, the currency the company reports in.

Key numbers, fiscal 2025

0.3%Operating margin5
2.0%Net margin5
19.1%Revenue growth, 20255
5.3%Return on equity5

What sells

Revenue by product, business segment and region, as the company reports it to the SEC.

Regions

All Other Countries brought in 42% of the revenue Trivago broke down this way in fiscal 2025.

  1. All Other Countries228.6M EUR542%up 24% from 2024
  2. United States133.7M EUR524%up 19% from 2024
  3. United Kingdom64.7M EUR512%up 15% from 2024
  4. Japan50.6M EUR59%up 20% from 2024
  5. Germany37.8M EUR57%down 3% from 2024
  6. Canada33.5M EUR56%up 23% from 2024
Regions by year
Regions202320242025
All Other Countries209.7M EUR183.6M EUR228.6M EUR
United States106.0M EUR112.5M EUR133.7M EUR
United Kingdom55.9M EUR56.4M EUR64.7M EUR
Japan39.0M EUR42.1M EUR50.6M EUR
Germany45.2M EUR38.9M EUR37.8M EUR
Canada29.2M EUR27.3M EUR33.5M EUR

Where the money goes

Where each dollar of revenue went, fiscal 2025

  • Cost of revenue3¢15.1M EUR
  • Other costs94¢517.2M EUR
  • Income tax1¢5.4M EUR
  • Profit2¢11.2M EUR

Out of 548.9M EUR in revenue.5

Where each dollar of operating cash went, fiscal 2025

  • Kept or used elsewhere100¢7.7M EUR

Out of 7.7M EUR of cash from operations.5

Financial statements

Revenue89105548.9M EUR in 2025−40% since 2018
0250.0M EUR500.0M EUR750.0M EUR1.0B EUR2018: 914.8M EUR914.8M EUR20182019: 838.6M EUR838.6M EUR2019−8%2020: 248.9M EUR248.9M EUR2020−70%2021: 361.5M EUR361.5M EUR2021+45%2022: 535.0M EUR535.0M EUR2022+48%2023: 485.0M EUR485.0M EUR2023−9%2024: 460.8M EUR460.8M EUR2024−5%2025: 548.9M EUR548.9M EUR2025+19%
Operating income8910111251.5M EUR in 2025
-300.0M EUR-200.0M EUR-100.0M EUR0100.0M EUR2018: -19.2M EUR-19.2M EUR20182019: 38.2M EUR38.2M EUR20192020: -252.7M EUR-252.7M EUR20202021: 10.1M EUR10.1M EUR20212022: -120.3M EUR-120.3M EUR20222023: -156.6M EUR-156.6M EUR2023+30%2024: -32.2M EUR-32.2M EUR2024−79%2025: 1.5M EUR1.5M EUR2025
Net income13101112511.2M EUR in 2025
-300.0M EUR-200.0M EUR-100.0M EUR0100.0M EUR2018: -21.5M EUR-21.5M EUR20182019: 17.2M EUR17.2M EUR20192020: -245.4M EUR-245.4M EUR20202021: 10.7M EUR10.7M EUR20212022: -127.2M EUR-127.2M EUR20222023: -164.5M EUR-164.5M EUR2023+29%2024: -23.7M EUR-23.7M EUR2024−86%2025: 11.2M EUR11.2M EUR2025

Every line of the income statement as filed: the last 3 fiscal years, latest first.5

Period ending2025-12-312024-12-312023-12-31
Revenue548.9M EUR460.8M EUR485.0M EUR
Cost of revenue, including related party, excluding amortization15.1M EUR11.3M EUR12.0M EUR
Selling and marketing, including related party445.6M EUR368.2M EUR345.6M EUR
Technology and content, including related party51.3M EUR50.2M EUR49.0M EUR
Impairment of intangible assets and goodwill0 EUR30.1M EUR196.1M EUR
Operating income/(loss)1.5M EUR-32.2M EUR-156.6M EUR
Interest expense-41.0K EUR-17.0K EUR-12.0K EUR
Interest income2.5M EUR3.6M EUR5.2M EUR
Other, net4.1M EUR362.0K EUR-478.0K EUR
Total other income, net6.5M EUR3.9M EUR4.7M EUR
Income/(loss) before income taxes8.0M EUR-28.2M EUR-151.9M EUR
Expense/(benefit) for income taxes-5.4M EUR-6.3M EUR12.4M EUR
Income/(loss) before equity method investments13.4M EUR-22.0M EUR-164.3M EUR
Loss from equity method investments-2.2M EUR-1.7M EUR-221.0K EUR
Net income/(loss)11.2M EUR-23.7M EUR-164.5M EUR
Basic (in Euro per share)0.03 EUR-0.07 EUR-0.48 EUR
Diluted (in Euro per share)0.03 EUR-0.07 EUR-0.48 EUR
Basic (in shares)352.3M shares349.6M shares344.9M shares
Diluted (in shares)357.6M shares349.6M shares344.9M shares
Total share-based compensation expense7.8M EUR8.5M EUR9.5M EUR
Amortization of intangible assets1.8M EUR23.0K EUR135.0K EUR
General and administrative, including related party33.6M EUR33.1M EUR38.7M EUR

Compare Trivago with another company

Corporate structure

Trivago is part of a group headed by Expedia Group. 19 entities, 7 countries on record. Switch between the flow chart and the network, and select any entity to see its details.

Major holders of Trivago

  • PAR Investment Partners Filed SCHEDULE 13G/A on Trivago, latest Aug 14, 2026 (8 filings since Nov 22, 2023)
  • Rolf Schroemgens Filed SC 13D/A on Trivago, latest Dec 19, 2023 (2 filings since Feb 16, 2022)
  • Peter Vinnemeier Filed SC 13D/A on Trivago, latest Nov 3, 2022
  • ETF MANAGERS GROUP, LLC Filed SC 13G/A on Trivago, latest Mar 21, 2022 (4 filings since Oct 12, 2021)
  • Expedia Group Seattle, Washington, United States
    • Trivago Düsseldorf
    • CheapTickets Subsidiary · Hawaii
    • Ebookers.com Subsidiary · London, Finland
    • Expedia Cruises Subsidiary · Vancouver
    • Findatour.co Subsidiary · Tehran, Iran
    • HomeAway Subsidiary · Austin, Texas, United States
    • Hotels.com Subsidiary
    • Hotwire.com Subsidiary · San Francisco
    • Orbitz Subsidiary · Chicago
    • Travelocity Subsidiary · Dallas
    • Vrbo Subsidiary · Springfield, Missouri, United States
    • wotif.com Subsidiary
    • Abritel Subsidiary
    • Expedia Lodging Partner Services Sàrl Subsidiary · Switzerland
    • Expedia Treasury Services Limited Subsidiary · United Kingdom
    • Expedia.com Limited Subsidiary · United Kingdom
    • FeWo-direkt.de Subsidiary · Germany
    • Stayz Subsidiary · Australia

Built from parent and subsidiary links from GLEIF, the Global Legal Entity Identifier Foundation (CC0); subsidiaries listed in Exhibit 21 of annual reports filed with the SEC; subsidiaries, stakes and holdings from Wikidata (CC0); major holders from Schedules 13D and 13G. Each entity in the chart links to its source.

What it owns

What Trivago reports owning in its annual reports to the SEC: buildings, land and equipment, real estate and locations, investments, intangible assets and inventory, at the end of its latest fiscal year and a year before.

Property and equipment

ItemLatestA year beforeChange
Accumulated depreciation49.5M EUR5 Dec 31, 202545.8M EUR5 Dec 31, 2024+8.0%
Property and equipment, net8.8M EUR5 Dec 31, 20258.2M EUR5 Dec 31, 2024+7.3%
Operating-lease assets (leased space)37.6M EUR5 Dec 31, 202539.9M EUR5 Dec 31, 2024−5.6%

Investments

ItemLatestA year beforeChange
Marketable securities, current11.9M EUR5 Dec 31, 20250 EUR5 Dec 31, 2024
Stakes in other companies (equity method)4.9M EUR5 Dec 31, 202513.2M EUR5 Dec 31, 2024−63.0%

Intangibles and goodwill

ItemLatestA year beforeChange
Goodwill13.8M EUR5 Dec 31, 20250 EUR5 Dec 31, 2024
Intangible assets, net (excluding goodwill)74.2M EUR5 Dec 31, 202545.3M EUR5 Dec 31, 2024+63.6%
Indefinite-lived intangibles (excluding goodwill)45.3M EUR5 Dec 31, 202545.3M EUR5 Dec 31, 20240%
Finite-lived intangibles, net28.8M EUR5 Dec 31, 20250 EUR5 Dec 31, 2024

The story

History

The company was founded in Düsseldorf, Germany, in January 2005. Seeing an opportunity in the hotel search space, the founding team developed Germany's first hotel search engine. Shortly after launch, Stephan Stubner resigned as Managing Director, but the three other founders (Rolf Schrömgens, Peter Vinnemeier and Malte Siewert) remained.

Initially, Trivago received €1 million from investors, including the Samwer brothers, Florian Heinemann, and Christian Vollmann. In 2007, Trivago received US$1.14 million in Series B funding from the British company HOWZAT media LLP. In December 2010, Trivago sold a quarter of the company for US$52.86 million to a US investment fund, Insight Venture Partners.

In December 2012, Expedia, an American travel company, announced that it would acquire a stake in Trivago for $632 million. The deal was completed in 2013.

In December 2014, Trivago acquired mobile app product and development company Rheinfabrik. After the acquisition, Rheinfabrik remains independent from Trivago in its work.

In 2015, Trivago reported more than US$500 million in revenue.

In March 2016, Trivago announced it had acquired a portion of Cloud-PMS company Base7booking.

On December 16, 2016, Trivago became publicly traded on the American NASDAQ exchange under the ticker symbol TRVG.

On November 5, 2019, CEO Rolf Schrömgens announced he will step down at the end of the year and be replaced by Chief Financial Officer Axel Hefer.

Read the full text

Due to the COVID-19 pandemic, Trivago had to cut many jobs. In March 2020, sales had fallen by 95% compared to the previous year.

Leadership Structure Transformation

In 2023, Trivago announced a significant transformation in its leadership structure, welcoming a team of accomplished travel industry executives, who played significant roles in the company's worldwide growth.

Trivago founder, Rolf Schrömgens, returned to the company as an advisor and joined the supervisory board. Johannes Thomas assumed the role of CEO and Managing Director, succeeding Axel Hefer, who chose not to extend his contract. Jasmine Ezz rejoined as Chief Marketing Officer and Andrej Lehnert as Chief Product Officer.

From Wikipedia’s article on Trivago, shared under CC BY-SA 4.0.7

Leadership

Who has led Trivago, and when. Pick a name to see everywhere that person has worked.

Board members and other officers (14)

Products and brands

  • metasearch engine

Listed on Wikidata.1

Business model

Trivago also offers free and fee-based versions of its Hotel Manager product, which hoteliers use to market their facilities on the Trivago site.

Products and features

Trivago app

Trivago also offers free and fee-based versions of its Hotel Manager product, which hoteliers use to market their facilities on the Trivago site. As a hotel price comparison website, Trivago makes money from advertising partners primarily using a cost-per-click (CPC) business model. Booking platforms, hoteliers and other providers list rates and advertise on the Trivago site, paying for the clicks received from Trivago users.

Business Studio - Trivago for Business

Trivago Business Studio is a marketing platform dedicated to independent hoteliers. Hoteliers can improve their visibility in Trivago’s metasearch using Business Studio’s free, customizable analytical tools and promotional apps.

Rate Connect

Trivago’s Rate Connect is designed to help independent hoteliers increase direct bookings and lower distribution costs. The way to do that is by enabling hoteliers to promote their website directly on trivago, without the intermediary of an online travel agency.

Read the full text

Trivago Rating Index (tRI)

The tRI aggregates all ratings for destinations listed on Trivago and ranks them between 0 and 100. The index includes criteria such as location, price, food, internet, room and facilities, and is used to create annual Trivago rankings and awards such as the Reputation Ranking, Island Ranking, Ski Ranking, the Top Hotel Awards, and the Best Value Destinations (based on an algorithm combining the tRI with price).

Trivago Hotel Price Index (tHPI)

The Trivago Hotel Price Index (tHPI) displays the average overnight accommodation prices for the most popular cities worldwide. Prices are based on the cost of a standard double room, taken from over 2 million daily price inquiries over the past month.

Marketing

Trivago focuses on online marketing (SEM and display advertising), public relations and brand marketing (TV).

The "Trivago guy"

When the company aired its first U.S. TV advertisement in 2012, the ad's spokesman inspired a trending Twitter hashtag, #Trivagoguy, based on his unusual look.

According to Rolling Stone, Trivago "wanted someone real, approachable and genuine" when it chose actor Tim Williams to star in the ad. The Trivago guy became an unexpected celebrity, with some people noting his unbuttoned shirt and creepy nature, while others found his scruffy appearance and deep voice "inexplicably sexy".

Trivago responded to the comments by launching a contest that invited people to give the Trivago guy a makeover. The Trivago guy inspired parodies, fan fiction and a large gay following.

Many commenters asked why Trivago chose not to have the actor wear a belt. According to the actor, that was an accident. "Unfortunately none of the belts fit the belt loops that I had on", Williams said. "I think that was probably the best break we could have gotten." Following the large response for the U.S. Trivago guy, the company decided to create French and Spanish Trivago guys.

From 2016 until June 2017, the French actor Mehdi Nebbou was the German Trivago guy.

For Latin America (the whole Spanish-speaking region) Trivago's commercials are presented by Spanish actor Gonzalo Peña. In Brazil, the man shown on screen is the well-known actor and model Willian Mello.

In 2016, the company aired ads in India with Abhinav Kumar. Abhinav became popular and an internet sensation for his role in ubiquitous Trivago ads in India.

In 2024 former football manager Jürgen Klopp was named as the face of Trivago's new global marketing campaign.

The "Trivago girl"

In the United Kingdom, Trivago's advertisements are fronted by Australian actress and musician Gabrielle Miller.

In Japan, Trivago is represented in their TV commercials by singer/songwriter Natalie Emmons, who uses the pseudonym "Strae" in the United States. In Malaysia, actress and TV host Dahlia Shazwan has starred in Trivago's advertisements.

From Wikipedia’s article on Trivago, shared under CC BY-SA 4.0.7

Subsidiaries and ownership

Parent company

Owners

From Wikidata.1

Employees over time

  • 20227091

Former names

  • travel B.V.Oct 14, 2016 to Dec 16, 20166
  • Turbo Travel Holding B.V.Sep 8, 2016 to Sep 8, 20166

Timeline

  1. 2016Went public Listed on NASDAQ1
  2. Jan 2005Founded Founded1

Calendar

Coming up

  1. Nov 3, 2026Reports results for the quarter ending Sep/2026 A year earlier it reported $0.04 a share, on Nov 4, 2025.29

Upcoming dates from Nasdaq's calendar; past results from the company's 8-K filings (Item 2.02). The full markets calendar

Filings

147 filings to the SEC since October 2021: 5 annual reports, 31 insider forms, 15 large holders, 96 other. The latest 20:

  1. Sep 4, 20264/A EDGAR
  2. Sep 4, 20264/A EDGAR
  3. Sep 4, 20264/A EDGAR
  4. Aug 18, 20264 EDGAR
  5. Aug 18, 20264 EDGAR
  6. Aug 18, 20264 EDGAR
  7. Aug 18, 20264 EDGAR
  8. Aug 14, 2026SCHEDULE 13G/A EDGAR
  9. Aug 11, 2026144 EDGAR
  10. Aug 11, 20264 EDGAR
  11. Aug 10, 2026144 EDGAR
  12. Aug 4, 20266-K EDGAR
  13. Jun 29, 20266-K EDGAR
  14. Jun 29, 20266-K EDGAR
  15. Jun 3, 20264 EDGAR
  16. May 29, 20266-K EDGAR
  17. May 28, 20266-K EDGAR
  18. May 19, 20264 EDGAR
  19. May 19, 20264 EDGAR
  20. May 19, 20264 EDGAR

The 147 filings since October 2021 can be filtered by form type and year here when JavaScript is on.

Every filing from the last five years, summarized. The full record is on SEC EDGAR.

Insider trades

4 open-market trades by officers, directors and large owners since October 2021: 0 buys and 4 sales. Grants, option exercises and gifts are left out.

DateWhoTradeSharesPriceValueFiling
Aug 10, 2026Breidenbach Joana CarenaDirectorSale35,000$5.16$180.6KForm 4
Aug 7, 2026Breidenbach Joana CarenaDirectorSale2,733$5.74$15.7KForm 4
Jun 1, 2026Hansen MathiasGeneral CounselSale15,000$3.39$50.9KForm 4
May 12, 2026Hansen MathiasGeneral CounselSale11,000$3.07$33.8KForm 4

From Forms 4 filed with the SEC.

Major holders

Investors who own more than 5% of the shares must tell the SEC: a 13D if they may seek to influence the company, a 13G if they hold passively.

Held by these funds

The largest holders among investment managers' 13F reports for the quarter ending Jun 30, 2026, the top 25 of 31. Change is in shares since the quarter before.

FundSharesValueShare of the fundChange
Par Capital Management Inc4,292,733$23.5M0.6%+99,619
First Eagle Investment Management, LLC566,888$3.1M0.0%+283,444
Granahan Investment Management, LLC362,513$2.0M0.1%New
Morgan Stanley295,699$1.6M0.0%−16,386
Compagnie Lombard Odier SCmA169,542$927.4K0.0%−100,458
Citadel Advisors LLC124,951$683.5K0.0%+114,806
Bnp Paribas Financial Markets95,749$523.7K0.0%+816
Jane Street Group, LLC93,184$509.7K0.0%New
Sei Investments Co53,707$293.8K0.0%No change
Susquehanna International Group, Llp29,393$160.8K0.0%New
Centiva Capital, LP14,379$78.7K0.0%−7,037
Axxion S.A.11,816$64.6K0.0%New
Lodestar Private Asset Management LLC10,661$58.3K0.0%New
New York State Common Retirement Fund10,322$56.5K0.0%No change
XTX Topco Ltd10,016$54.8K0.0%New
Rhumbline Advisers7,154$39.1K0.0%−51
State of Tennessee, Department of Treasury5,988$32.8K0.0%No change
Jpmorgan Chase & Co4,911$25.7K0.0%+44
Federation des caisses Desjardins du Quebec1,466$8.0K0.0%No change
SBI Securities Co., Ltd.888$4.9K0.0%+421
Acadian Asset Management LLC730,910$4.0K0.0%−29,029
Osaic Holdings, Inc.613$3.4K0.0%+573
Jones Financial Companies Lllp600$3.2K0.0%No change
Steward Partners Investment Advisory, LLC151$8260.0%No change
GAMMA Investing LLC114$6240.0%−66

13F reports cover disclosed long positions in U.S. stocks only.

SEC filer profile

How Trivago is registered with the Securities and Exchange Commission, from its EDGAR record and the cover page of its latest annual report.

  • Name on EDGARtrivago N.V.2
  • CIK0001683825
  • Filer statusAccelerated filer not an emerging growth company; not a shell company34
  • Incorporated inNetherlands34
  • Fiscal year endsDecember 312
  • Industry code (SIC)7374 Services-Computer Processing & Data Preparation2
  • SEC reviewing officeOffice of Technology, Division of Corporation Finance2
  • Business addressKesselstrasse 5 - 7, Dusseldorf, 2M 402212
  • Phone49211540651102
  • Shares outstanding115,621,475 Common Class A shares; 237,476,895 Common Class B shares as of Dec 31, 202534
  • AuditorEY GmbH & Co. KG Wirtschaftsprüfungsgesellschaft, Cologne, Germany PCAOB ID 1251; it also attests to the company’s internal control over financial reporting34
  • On EDGAR sinceDec 15, 20152
  • Filings315 in all: 6-K (94), 144 (42), SC 13G/A (35), SC 13D/A (28), SC 13G (21), 3 (14), 4 (14), 20-F (10)2
    All 31 form types

    CORRESP (8), UPLOAD (8), EFFECT (5), S-8 (4), SC 13D (4), 4/A (3), F-3 (3), SCHEDULE 13G/A (3), 20-F/A (2), CERTNAS (2), DRSLTR (2), F-3/A (2), 424B3 (1), 424B4 (1), 424B5 (1), 8-A12B (1), DEL AM (1), DRS (1), DRS/A (1), F-1 (1), F-1/A (1), F-6 (1), F-6 POS (1)

  • Latest filingsAnnual report (20-F) Feb 26, 2026

Securities registered for trading

ClassSymbolExchange
American Depositary Shares, each representing five Class A shares, nominal value €0.06 per shareTRVGThe NASDAQ Stock Market LLC

From the cover page of the 20-F filed Feb 26, 2026 (Section 12(b) of the Exchange Act).34

Sources

The numbers on this page point here. Each one links to the record it came from.

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