The story
In 1978, Meredith Corporation, publisher of Better Homes and Gardens, launched the Better Homes and Gardens Real Estate Service. Meredith owned and operated Better Homes and Gardens Real Estate Service from 1978 to 1998. Meredith then sold the real estate business in 1998 to GMAC Home Services Inc., a subsidiary of GMAC Financial Services, while retaining the Better Homes and Gardens name. GMAC was given the right to use the Better Homes and Gardens Real Estate Service name for up to 10 years after the sale, after which it was phased out.
In October 2007, Meredith Corporation granted Realogy Holdings Corp. the right to license the Better Homes and Gardens name and related trademarks for 100 years. Realogy re-launched the Better Homes and Gardens franchise network on July 1, 2008 and named Sherry Chris, then COO of Coldwell Banker, CEO and president of the newly launched company. Better Homes and Gardens Real Estate became the fifth residential real estate brand launched by Realogy. In 2022, Realogy rebranded as Anywhere Real Estate, Inc.
The network grew substantially after its reintroduction in 2008 and expanded into Canada in 2011.
From Wikipedia’s article on Better Homes and Gardens Real Estate, shared under CC BY-SA 4.0.4