FIGS on NYSE

FIGS

Logo: wearfigs.com4

American clothing company

Figs (stylized as FIGS) is an American clothing company based in Santa Monica, California. The company sells scrubs and other products for healthcare professionals. It was founded in 2013 by Heather Hasson and Trina Spear, who are co-CEOs.3 Wikipedia text CC BY-SA 4.0

Price unavailable

Last updated Oct 21, 2026.

Overview

$631.1MRevenue, fiscal 20255
$34.2MNet income, fiscal 20255
2013Founded1

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  • TickerFIGS on NYSE1
  • IndustryApparel & Other Finishd Prods of Fabrics & Similar Matl1
  • HeadquartersLos Angeles1
  • Websitewww.wearfigs.com
  • Incorporated inDE6
  • Business address2834 Colorado Avenue, Suite 100, Santa Monica, Ca 904046
  • Filer categoryAccelerated filer6
FIGS image from its website
Image: wearfigs.com4

Figs (stylized as FIGS) is an American clothing company based in Santa Monica, California. The company sells scrubs and other products for healthcare professionals. It was founded in 2013 by Heather Hasson and Trina Spear, who are co-CEOs.3

Financials

From the company’s reports to the SEC. Every number links to the filing it came from.

Key numbers, fiscal 2025

66.5%Gross margin5
6.0%Operating margin5
5.4%Net margin5
13.6%Revenue growth, 20255
7.8%Return on equity5
$53.0MFree cash flow5

What sells

Revenue by product, business segment and region, as the company reports it to the SEC.

Products and services

Scrubwear brought in 81% of the revenue FIGS broke down this way in fiscal 2025.

  1. Scrubwear$508.9M581%up 14% from 2024
  2. Non-scrubwear/Lifestyle$122.2M519%up 11% from 2024
Products and services by year
Products and services202320242025
Scrubwear$440.0M$445.1M$508.9M
Non-scrubwear/Lifestyle$105.7M$110.4M$122.2M

Regions

United States brought in 84% of the revenue FIGS broke down this way in fiscal 2025.

  1. United States$527.5M584%up 11% from 2024
  2. Outside the United States$103.6M516%up 28% from 2024
Regions by year
Regions202320242025
United States$483.5M$474.3M$527.5M
Outside the United States$62.2M$81.3M$103.6M

Where the money goes

Where each dollar of revenue went, fiscal 2025

  • Cost of revenue33¢$211.3M
  • Other costs59¢$372.6M
  • Income tax2¢$13.0M
  • Profit5¢$34.2M

Out of $631.1M in revenue.5

Where each dollar of operating cash went, fiscal 2025

  • Capital spending13¢$8.2M
  • Share buybacks4¢$2.7M
  • Kept or used elsewhere82¢$50.3M

Out of $61.2M of cash from operations.5

Financial statements

Revenue8910115$631.1M in 2025+471% since 2019
0$200.0M$400.0M$600.0M$800.0M2019: $110.5M$110.5M20192020: $263.1M$263.1M2020+138%2021: $419.6M$419.6M2021+59%2022: $505.8M$505.8M2022+21%2023: $545.6M$545.6M2023+8%2024: $555.6M$555.6M2024+2%2025: $631.1M$631.1M2025+14%
Gross profit8910115$419.8M in 2025+429% since 2019
0$200.0M$400.0M$600.0M2019: $79.3M$79.3M20192020: $190.2M$190.2M2020+140%2021: $301.2M$301.2M2021+58%2022: $354.5M$354.5M2022+18%2023: $377.0M$377.0M2023+6%2024: $375.6M$375.6M2024−0%2025: $419.8M$419.8M2025+12%
Operating income8910115$38.1M in 2025
-$20.0M0$20.0M$40.0M$60.0M2019: -$347.0K-$347.0K20192020: $57.9M$57.9M20202021: $11.0M$11.0M2021−81%2022: $37.7M$37.7M2022+243%2023: $34.0M$34.0M2023−10%2024: $2.3M$2.3M2024−93%2025: $38.1M$38.1M2025+1584%
Net income8910115$34.2M in 2025+30480% since 2019
-$20.0M0$20.0M$40.0M$60.0M2019: $112.0K$112.0K20192020: $49.8M$49.8M2020+44327%2021: -$9.6M-$9.6M20212022: $21.2M$21.2M20222023: $22.6M$22.6M2023+7%2024: $2.7M$2.7M2024−88%2025: $34.2M$34.2M2025+1159%

Every line of the income statement as filed: the last 3 fiscal years, latest first.5

Period ending2025-12-312024-12-312023-12-31
Net revenues$631.1M$555.6M$545.6M
Cost of goods sold$211.3M$179.9M$168.7M
Gross profit$419.8M$375.6M$377.0M
Selling$145.9M$141.9M$125.1M
Marketing$93.1M$88.6M$77.1M
General and administrative$142.7M$142.9M$140.7M
Total operating expenses$381.7M$373.4M$342.9M
Net income from operations$38.1M$2.3M$34.0M
Interest income$8.7M$11.2M$6.8M
Other income (expense)$312.0K$833.0K-$13.0K
Total other income, net$9.1M$12.1M$6.8M
Net income before provision for income taxes$47.2M$14.3M$40.8M
Provision for income taxes$13.0M$11.6M$18.2M
Net income$34.2M$2.7M$22.6M
Basic earnings per share (in USD per share)$0.21$0.02$0.13
Diluted earnings per share (in USD per share)$0.19$0.02$0.12
Weighted-average shares outstanding - basic (in shares)163.5M shares169.2M shares168.1M shares
Weighted-average shares outstandingdiluted (in shares)179.5M shares180.1M shares182.4M shares

Compare FIGS with another company

Corporate structure

FIGS sits at the top of its group. 1 entity, 1 country on record. Switch between the flow chart and the network, and select any entity to see its details.

Major holders of FIGS

  • BlackRock Filed SCHEDULE 13G on FIGS, latest Jul 28, 2026 (5 filings since Feb 7, 2023)
  • Catherine Eva Spear Filed SCHEDULE 13D/A on FIGS, latest May 12, 2026 (12 filings since Feb 11, 2022)
  • Heather Hasson Filed SCHEDULE 13D/A on FIGS, latest May 12, 2026 (12 filings since Feb 11, 2022)
  • VANGUARD GROUP INC Filed SCHEDULE 13G/A on FIGS, latest Mar 26, 2026 (5 filings since Feb 10, 2022)
  • BAMCO INC /NY/ Filed SCHEDULE 13D/A on FIGS, latest Mar 3, 2026 (12 filings since Nov 9, 2022)
  • Ameriprise Financial Filed SCHEDULE 13G/A on FIGS, latest Feb 17, 2026 (4 filings since Nov 14, 2024)
  • T. Rowe Price Investment Management, Inc. Filed SCHEDULE 13G/A on FIGS, latest Feb 17, 2026 (3 filings since Feb 14, 2024)
  • Thomas Tull Filed SCHEDULE 13D/A on FIGS, latest Feb 21, 2025 (5 filings since May 27, 2022)
  • Capital International Investors Filed SC 13G/A on FIGS, latest Nov 13, 2024 (2 filings since Feb 9, 2024)
  • CITADEL ADVISORS LLC Filed SC 13G/A on FIGS, latest Feb 14, 2024 (2 filings since Feb 6, 2023)
  • FMR LLC Filed SC 13G/A on FIGS, latest Sep 11, 2023 (4 filings since Apr 11, 2022)
  • VIKING GLOBAL INVESTORS LP Filed SC 13G/A on FIGS, latest Feb 14, 2023 (2 filings since Feb 14, 2022)
  • FIGS Los Angeles

Built from major holders from Schedules 13D and 13G. Each entity in the chart links to its source.

What it owns

What FIGS reports owning in its annual reports to the SEC: buildings, land and equipment, real estate and locations, investments, intangible assets and inventory, at the end of its latest fiscal year and a year before.

Property and equipment

ItemLatestA year beforeChange
Property and equipment, before depreciation$55.7M5 Dec 31, 2025$48.1M5 Dec 31, 2024+15.7%
Accumulated depreciation$21.7M5 Dec 31, 2025$12.8M5 Dec 31, 2024+69.4%
Property and equipment, net$33.9M5 Dec 31, 2025$35.3M5 Dec 31, 2024−3.8%
Operating-lease assets (leased space)$57.1M5 Dec 31, 2025$50.5M5 Dec 31, 2024+13.1%

Investments

ItemLatestA year beforeChange
Cash and cash equivalents$82.0M5 Dec 31, 2025$85.6M5 Dec 31, 2024−4.3%
Marketable securities, current$218.9M5 Dec 31, 2025$159.5M5 Dec 31, 2024+37.2%
Debt securities available for sale$262.9M5 Dec 31, 2025$193.7M5 Dec 31, 2024+35.7%

Inventory

ItemLatestA year beforeChange
Inventory, total$128.0M5 Dec 31, 2025$115.8M5 Dec 31, 2024+10.5%

Properties, in its own words

We are headquartered in Santa Monica, California, where we lease office space under a lease agreement that is expected to expire in 2033. We use our headquarters for product innovation and design, content creation, technology, customer experience and general office use. We also maintain dedicated photo studio space at our headquarters.

Our sole fulfillment center is located in Goodyear, Arizona. The facility is leased by us under a lease agreement that expires in 2031 and is operated by a third-party logistics provider. We also from time to time maintain warehouse space with other third-party logistics providers pursuant to service agreements or leases.

The rest of Item 2

We currently operate five retail stores across the United States. All of our retail properties are leased by us under lease agreements expected to expire at various dates between 2028 and 2036.

We believe that these facilities are sufficient to meet our current needs and that suitable additional space will be available to accommodate expansion of our operations if needed.

Item 2 of the 10-K filed Feb 26, 2026.16

The story

Founded by Heather Hasson and Trina Spear in 2013.1

FIGS was founded by Heather Hasson and Trina Spear in Los Angeles, California in 2013. Hasson had the business idea when she realized that, unlike companies such as Lululemon, Under Armour, and Nike, that make clothes for athletes, there were no companies making fitted uniforms for health care professionals. Spear worked on Wall Street at the time and helped Hasson develop the business idea.

Hasson and Spear started FIGS using only their personal savings. They designed an alternative to the common scrubs available. Initially, they sold their product out of the parking lots of hospitals, getting feedback from staff. In 2013, Hasson and Spear raised a $2 million seed round so that they would not run out of product. In 2014 and 2015, they raised an additional $3 million. In 2016, the Lululemon-backed venture capital fund, Campfire, led the Series A funding round, which raised $5 million.

In 2017, Thomas Tull, businessman and founder of Legendary Pictures, invested $65 million in the company and became majority owner of FIGS. Others who have invested include Will Smith, Irving Place Capital, former Lululemon CEO Christine Day, and Mohr Davidow Ventures.

The company headquarters are in Santa Monica, California. In December 2015, FIGS was selected to join the Endeavor network, a startup accelerator and mentorship program. As of 2018 the company had raised a total of $75 million in funding. FIGS was recognized as one of the fastest-growing companies in the United States by Inc. in 2018, with the company having a three-year growth of 9,948%.

In 2019 FIGS opened a pop-up shop in Los Angeles. It added face masks to its products during the coronavirus pandemic in 2020, and expanded sales to Australia and the United Kingdom. In 2020, revenue doubled to $263 million and profits were almost $50 million.

In May 2021 FIGS filed for an initial public offering for $3 billion. On May 27, 2021, it became the first company led by two female cofounders to trade on the New York Stock Exchange. Also for the first time, FIGS allowed retail investors early access to purchase shares before the official sale began on the NYSE.

In November 2022, a California jury rejected all claims made by a competitor as "not valid" in a lawsuit alleging FIGS had "false advertising and misleading business practices." The lawsuit was concluded after almost 4 years of litigation.

By 2023, non-scrub products, including lab coats, activewear, loungewear, footwear, and compression socks, accounted for approximately 20% of the company's revenue.

From Wikipedia’s article on Figs (company), shared under CC BY-SA 4.0.7

Leadership

Who has led FIGS, and when. Pick a name to see everywhere that person has worked.

Board members and other officers (10)

Products and brands

  • scrubs

Listed on Wikidata.1

FIGS sells scrubs, other medical clothing and associated products, including scrub tops, scrub pants, underscrubs, lab coats, activewear, and loungewear. The scrubs are made with a proprietary material that is antimicrobial for odor resistance with four-way stretch and pockets.

All sales are online, via the company's website. FIGS predicted revenue of over $250 million in 2020, mostly through the sale of its upgraded scrubs. The company's warehouse is in City of Industry, California.

Charitable operations

FIGS also operates the Threads for Threads program, which donates sets of scrubs to countries with limited access to medical apparel. The program includes giving trips and results in the donations of scrubs around the world. By 2019 the initiative had donated over 500,000 sets of scrubs in over 35 countries.

In the COVID-19 pandemic in early 2020, FIGS donated 30,000 sets of scrubs to New York hospitals Bellevue and Mount Sinai, and sent 100 care packages to health care workers every week. It contracted the production of over one million N95 masks and also donated them to hospitals and medical professionals.

Read the full text

Marketing

In October 2020, FIGS released a promotional video featuring a female osteopathic physician in neon pink scrubs reading a book titled "Medical Terminology for Dummies" while holding it upside down. The camera then cut to a zoomed in view of a blank badge labeled with the letters "DO". The video was taken down after widespread criticism as sexist, particularly from female physicians and osteopathic physicians.

Hasson and Spear apologized for the video and said they planned to hire consultants to help with future videos to avoid repeating this mistake. FIGS later partnered with the American Osteopathic Association and pledged $100,000 to it.

From Wikipedia’s article on Figs (company), shared under CC BY-SA 4.0.7

Timeline

  1. Aug 6, 20268-K Results of operations; Regulation FD disclosure31
  2. Jun 8, 20268-K Shareholder vote32
  3. May 7, 20268-K Results of operations; Regulation FD disclosure33
  4. Feb 26, 20268-K Results of operations; Regulation FD disclosure34
  5. Dec 15, 20258-K Entered a material agreement; New debt or obligation35
  6. Nov 6, 20258-K Results of operations; Regulation FD disclosure36
  7. Aug 7, 20258-K Results of operations; Regulation FD disclosure37
  8. Jun 9, 20258-K Shareholder vote38
  9. May 8, 20258-K Results of operations; Regulation FD disclosure39
  10. Apr 3, 20258-K Executive or director change; Regulation FD disclosure40
  11. Feb 27, 20258-K Results of operations; Regulation FD disclosure41
  12. Jan 16, 20258-K Other events42
  13. May 27, 2021New chief executive Heather Hasson becomes CEO18
  14. May 27, 2021New chief executive Catherine Eva Spear becomes CEO17
  15. 2013Founded Founded1

Calendar

Coming up

  1. Nov 5, 2026 · After the closeReports results for the quarter ending Sep/2026 A year earlier it reported $0.05 a share, on Nov 6, 2025.43

When it reported results

  1. Aug 6, 2026Reported quarterly or annual results31
  2. May 7, 2026Reported quarterly or annual results33
  3. Feb 26, 2026Reported quarterly or annual results34
  4. Nov 6, 2025Reported quarterly or annual results36
  5. Aug 7, 2025Reported quarterly or annual results37
  6. May 8, 2025Reported quarterly or annual results39
  7. Feb 27, 2025Reported quarterly or annual results41
  8. Nov 7, 2024Reported quarterly or annual results44

Upcoming dates from Nasdaq's calendar; past results from the company's 8-K filings (Item 2.02). The full markets calendar

Filings

359 filings to the SEC since October 2021: 5 annual reports, 15 quarterly reports, 37 major events, 160 insider forms, 75 large holders, 67 other. The latest 20:

  1. Oct 5, 20264 EDGAR
  2. Oct 5, 20264 EDGAR
  3. Oct 5, 20264 EDGAR
  4. Aug 7, 20264 EDGAR
  5. Aug 7, 20264 EDGAR
  6. Aug 6, 202610-Q EDGAR
  7. Aug 6, 20268-K EDGAR
  8. Jul 28, 2026SCHEDULE 13G EDGAR
  9. Jul 6, 20264 EDGAR
  10. Jul 6, 20264 EDGAR
  11. Jul 6, 20264 EDGAR
  12. Jun 8, 20268-K EDGAR
  13. Jun 3, 20264 EDGAR
  14. Jun 3, 20264 EDGAR
  15. Jun 3, 20264 EDGAR
  16. Jun 3, 20264 EDGAR
  17. Jun 3, 20264 EDGAR
  18. Jun 3, 20264 EDGAR
  19. Jun 3, 20264 EDGAR
  20. May 14, 20264 EDGAR

The 359 filings since October 2021 can be filtered by form type and year here when JavaScript is on.

Every filing from the last five years, summarized. The full record is on SEC EDGAR.

Insider trades

82 open-market trades by officers, directors and large owners since October 2021: 8 buys and 74 sales. Grants, option exercises and gifts are left out.

DateWhoTradeSharesPriceValueFiling
May 4, 2026Oughtred SarahChief Financial OfficerSale23,597$14.33$338.1KForm 4
May 4, 2026Hasson Heather L.Executive ChairmanSale32,385$14.33$464.1KForm 4
Apr 2, 2026Oughtred SarahChief Financial OfficerSale10,872$14.44$157.0KForm 4
Apr 2, 2026Spear Catherine EvaChief Executive OfficerSale62,335$14.44$900.1KForm 4
Mar 3, 2026Hasson Heather L.Executive ChairmanSale556,327$16.85$9.4MForm 4
Feb 5, 2026Oughtred SarahChief Financial OfficerSale22,690$10.56$239.6KForm 4
Feb 5, 2026Hasson Heather L.Executive ChairmanSale22,874$10.56$241.5KForm 4
Jan 7, 2026Oughtred SarahChief Financial OfficerSale10,515$11.50$120.9KForm 4
Jan 6, 2026Spear Catherine EvaChief Executive OfficerSale49,734$11.38$566.0KForm 4
Nov 4, 2025Oughtred SarahChief Financial OfficerSale22,745$7.39$168.1KForm 4
Nov 4, 2025Hasson Heather L.Executive ChairmanSale23,356$7.39$172.6KForm 4
Oct 3, 2025Oughtred SarahChief Financial OfficerSale9,968$7.36$73.4KForm 4
Oct 2, 2025Spear Catherine EvaChief Executive OfficerSale62,213$6.88$428.0KForm 4
Aug 13, 2025Spear Catherine EvaChief Executive OfficerSale65,866$6.88$453.2KForm 4
Aug 4, 2025Oughtred SarahChief Financial OfficerSale99,834$6.19$618.0KForm 4
Jun 3, 2025Hasson Heather L.Executive ChairmanSale1,961$4.45$8.7KForm 4
Mar 10, 2025Hasson Heather L.Executive ChairmanSale1,931$4.83$9.3KForm 4
Jan 6, 2025Hasson Heather L.Executive ChairmanSale26,855$5.96$160.1KForm 4
Dec 4, 2024Hasson Heather L.Executive ChairmanSale3,076$5.19$16.0KForm 4
Nov 6, 2024Hasson Heather L.Executive ChairmanSale38,575$6.32$243.8KForm 4

All 82 trades can be filtered by person here when JavaScript is on.

From Forms 4 filed with the SEC.

Major holders

Investors who own more than 5% of the shares must tell the SEC: a 13D if they may seek to influence the company, a 13G if they hold passively.

Executive pay

What the company paid its top executives, from the summary compensation table in its proxy statement. Total pay includes salary, bonus, stock and option awards and other pay, as the company valued them.

YearExecutiveAgeSalaryTotal pay
2025Catherine SpearChief Executive Officer42$1.0M$8.2M60
2025Heather HassonExecutive Chairman44$6.3M$8.1M60
2025Sarah OughtredChief Financial Officer44$502.9K$2.6M60
2024Catherine SpearChief Executive Officer42$1.0M$5.0M60
2024Sarah OughtredChief Financial Officer44$209.8K$4.4M60
2024Heather HassonExecutive Chairman44$4260
2023Catherine SpearChief Executive Officer42$1.0M$8.4M60
2023Heather HassonExecutive Chairman44$35160

Held by these funds

The largest holders among investment managers' 13F reports for the quarter ending Jun 30, 2026, the top 25 of 100. Change is in shares since the quarter before.

FundSharesValueShare of the fundChange
Bamco Inc /ny/59,959,449$613.4M0.9%No change
BlackRock, Inc.8,543,033$87.4M0.0%+704,162
Driehaus Capital Management LLC5,161,238$52.8M0.3%+986,981
Vanguard Capital Management LLC4,671,174$47.8M0.0%+120,501
Vanguard Portfolio Management LLC4,392,854$44.9M0.0%+298,621
Marshall Wace, Llp4,335,698$44.4M0.0%+1,119,236
Arrowstreet Capital, Limited Partnership3,739,074$38.3M0.0%−331,184
Goldman Sachs Group Inc3,689,850$37.7M0.0%+1,331,843
Geode Capital Management, LLC3,641,706$37.3M0.0%+275,240
Dimensional Fund Advisors LP3,568,384$36.5M0.0%+15,465
Divisadero Street Capital Management, LP3,191,026$32.6M0.8%−5,370
State Street Corp2,641,018$27.0M0.0%+210,905
Two Sigma Investments, LP2,431,518$24.9M0.0%−410,566
Fuller & Thaler Asset Management, Inc.2,116,023$21.6M0.1%−17,383
Jane Street Group, LLC2,074,497$21.2M0.0%+2,030,711
Jacobs Levy Equity Management, Inc2,012,570$20.6M0.1%+315,752
Ameriprise Financial Inc1,922,496$19.7M0.0%−2,043,843
Nuveen, LLC1,889,545$19.3M0.0%−341,366
Citadel Advisors LLC1,805,105$18.5M0.0%+564,962
Renaissance Technologies LLC1,678,100$17.2M0.0%+76,900
Jennison Associates LLC1,495,672$15.3M0.0%+94,458
Woodline Partners LP1,425,012$14.6M0.0%New
Wellington Management Group Llp1,202,728$12.3M0.0%New
Charles Schwab Investment Management Inc1,168,247$12.0M0.0%+27,022
Mackenzie Financial Corp1,145,467$11.7M0.0%New

13F reports cover disclosed long positions in U.S. stocks only.

SEC filer profile

How FIGS is registered with the Securities and Exchange Commission, from its EDGAR record and the cover page of its latest annual report.

  • Name on EDGARFIGS, Inc.2
  • CIK0001846576
  • Employer ID (EIN)46-200565316
  • Filer statusAccelerated filer not an emerging growth company; not a smaller reporting company; not a shell company16
  • Incorporated inDelaware16
  • Fiscal year endsDecember 312
  • Industry code (SIC)2300 Apparel & Other Finishd Prods of Fabrics & Similar Matl2
  • SEC reviewing officeOffice of Manufacturing, Division of Corporation Finance2
  • Business address2834 Colorado Avenue, Suite 100, Santa Monica, CA 904042
  • Phone420-500-82092
  • Shares outstanding158,093,481 Common Class A shares; 8,283,641 Common Class B shares as of Feb 13, 202616
  • Public float$512.5M as of Jun 30, 202516
  • AuditorErnst & Young LLP, Los Angeles, California PCAOB ID 42; it also attests to the company’s internal control over financial reporting16
  • On EDGAR sinceMar 18, 20212
  • Filings417 in all: 4 (160), 144 (45), 8-K (40), 3 (19), SC 13G/A (18), 10-Q (16), SC 13D/A (15), SCHEDULE 13D/A (15)2
    All 32 form types

    SC 13G (14), CORRESP (10), SCHEDULE 13G/A (9), DEFA14A (6), UPLOAD (6), 10-K (5), DEF 14A (5), S-8 (5), ARS (4), SC 13D (3), 424B4 (2), DRS (2), DRS/A (2), DRSLTR (2), EFFECT (2), S-1 (2), S-1/A (2), S-1MEF (2), 4/A (1), 8-A12B (1), 8-K/A (1), CERT (1), SCHEDULE 13D (1), SCHEDULE 13G (1)

  • Latest filingsAnnual report (10-K) Feb 26, 2026
    Quarterly report (10-Q) Aug 6, 2026
    Proxy statement (DEF 14A) Apr 23, 2026
    Latest 8-K (8-K) Aug 6, 2026

Securities registered for trading

ClassSymbolExchange
Class A common stock, $0.0001 par value per shareFIGSNew York Stock Exchange

From the cover page of the 10-K filed Feb 26, 2026 (Section 12(b) of the Exchange Act).16

Risk factors and legal proceedings

The risks FIGS names in Item 1A of its 10-K filed Feb 26, 2026: 74 risks under these headings, as written.16

  • Risks Related To Our Business
  • Our historical growth may not be sustainable or indicative of future results.
  • If we fail to manage the expansion of our business effectively, our financial condition and results of operations may be adversely affected.
  • We have not always been profitable and may not be profitable in the future.
  • Our success depends on our ability to maintain the value and reputation of our brand.
  • If we fail to attract new customers, retain existing customers, or fail to maintain or increase sales to those customers, our business, financial condition, results of operations and growth prospects will be harmed.
  • If our marketing efforts are not successful, our business, financial condition and results of operations could be harmed.
  • Our business depends on our ability to maintain a strong community of engaged customers and ambassadors, including through the use of social media. We may not be able to maintain and enhance our brand if we experience negative publicity related to our marketing efforts or use of social media, fail to maintain and grow our network of ambassadors or otherwise fail to meet our customers’ expectations.
  • If we do not continue to successfully develop and introduce new, innovative and updated products, we may not be able to maintain or increase our sales and profitability.
  • The market for healthcare apparel is highly competitive.
  • Our future success depends on the continuing efforts of our key employees and our ability to attract and retain highly skilled team members.
  • We are subject to international business uncertainties.
The other 63 risks
  • Shipping is a critical part of our business and changes in, or disruptions to, our shipping arrangements have in the past and may in the future adversely affect our business, financial condition and results of operations.
  • If we experience problems with our distribution center’s operational infrastructure, our ability to meet customer expectations, manage inventory, complete sales and achieve objectives for operating efficiencies could be harmed.
  • If we are unable to accurately forecast customer demand, manage our inventory and plan for future expenses, our results of operations could be adversely affected.
  • Consumer confidence, shopping behavior and spending have been and may continue to be negatively impacted by factors beyond our control, including supply chain disruptions, inflation, tariffs, high interest rates, fear of recession or entry into a recession, geopolitical tensions and military conflicts, and healthcare workforce-related stress, which may adversely affect our business, financial condition and results of operations.
  • Our reliance on a limited number of third-party suppliers to provide materials for and produce our products could cause problems in our supply chain and subject us to additional risks.
  • Our ability to source and distribute our products, including our ability to do so profitably, is impacted by global trade policy.
  • Merchandise returns could harm our business.
  • The fluctuating cost and availability of raw materials could cause our business, financial condition and results of operations to suffer.
  • The operations of many of our suppliers and manufacturers are subject to additional risks that are beyond our control and that could harm our business, financial condition and results of operations.
  • Any failure by us or our suppliers or manufacturers to comply with product safety, labor or other laws, provide safe conditions for our or their workers or use or be transparent about ethical business practices may damage our reputation and brand and harm our business.
  • We conduct business in China, which exposes us to risks inherent in doing business there.
  • We may be unable to execute on our B2B growth strategy.
  • We may be unable to execute on our retail growth strategy.
  • Increases in labor costs, including wages, could adversely affect our business, financial condition and results of operations.
  • Our sales and profitability may decline if product costs increase or selling prices decrease.
  • If we do not successfully optimize, operate and manage the expansion of the capacity of our fulfillment operations, our business, financial condition and results of operations could be harmed.
  • If we cannot maintain our culture as we grow, we could lose the innovation, teamwork and passion that we believe contribute to our success and our business may be harmed.
  • Our credit agreement contains restrictive covenants that may limit our operating flexibility.
  • A downturn in the economy may adversely affect our business.
  • We may seek to grow our business through acquisitions of, or investments in, new or complementary businesses, facilities, technologies or products, or through strategic alliances, and the failure to manage these acquisitions, investments or alliances, or to integrate them with our existing business, could adversely affect us.
  • Certain of our key operating metrics are subject to inherent challenges in measurement, and any real or perceived inaccuracies in our metrics or the underlying data may cause a loss of investor confidence in such metrics and the market price of our Class A common stock may decline.
  • We may incur losses from fraud.
  • Our business may be affected by seasonality.
  • Risks Related to Information Technology, Cybersecurity and Data Privacy
  • System interruptions that impair customer access to our website or other performance failures in our or our third-party vendors’ technology infrastructure could damage our business, reputation and brand and substantially harm our business, financial condition and results of operations.
  • We must continue to expand and scale our IT Systems, including our security systems, and our failure to do so could adversely affect our business, financial condition and results of operations.
  • Our business may be adversely affected if we are unable to provide our customers a cost-effective shopping platform that is able to respond and adapt to rapid changes in technology.
  • Our customer engagement on mobile devices depends upon effective operation with mobile operating systems, networks, and standards that we do not control.
  • If proprietary, confidential or sensitive information or personal data about our customers is disclosed, or if we or our third-party providers are subject to real or perceived cyberattacks, our customers may curtail use of our website or mobile app, we may be exposed to liability and our reputation could suffer.
  • The actual or perceived failure to comply with federal, state or foreign laws and regulations or our contractual obligations relating to data privacy, data protection, cybersecurity and consumer protection, or the expansion of current
  • or the enactment of new laws and regulations relating to data privacy, data protection, cybersecurity and consumer protection, could adversely affect our business and our financial condition.
  • Government regulation of the internet and eCommerce is evolving, and unfavorable changes or failure by us to comply with these regulations could substantially harm our business, financial condition and results of operations.
  • Some of our software and IT Systems contain open source software, which may pose particular risks to our proprietary applications.
  • The use of artificial intelligence could adversely affect our business.
  • Risks Related to Intellectual Property
  • Any failure or inability to protect or enforce our intellectual property rights could diminish the value of our brand, weaken our competitive position and harm our business, financial condition and results of operations.
  • Our fabrics and manufacturing technology may be imitated by our competitors.
  • We may incur costs to defend against, face liability for or be vulnerable to intellectual property infringement claims brought against us by others.
  • The inability to acquire, use or maintain our marks and domain names for our websites could substantially harm our business, financial condition and results of operations.
  • Risks Related to Other Legal, Regulatory and Tax Matters
  • We may face exposure to foreign currency exchange rate fluctuations.
  • Any failure to comply with trade, anti-corruption and other regulations could lead to investigations or actions by government regulators and negative publicity.
  • Changes in tax laws may adversely impact our future financial position and results of operations. Our effective income tax rate could also change as a result of various evolving factors, including changes in the scope of our operations.
  • We could be required to collect additional sales taxes that may increase the costs our customers would have to pay for our products and adversely affect our results of operations.
  • Our ability to use our net operating loss carryforwards may be limited.
  • Risks Related to the Ownership of Our Class A Common Stock
  • Our stock price has been volatile and may decline regardless of our operating performance, resulting in substantial losses for investors.
  • Our quarterly results of operations have from time to time, and may in the future fluctuate, and if our operating and financial performance in any given period does not meet the guidance that we have provided to the public or the expectations of our investors and securities analysts, the trading price of our Class A common stock may decline.
  • Sales, directly or indirectly, of a substantial amount of our Class A common stock in the public markets by our existing security holders may cause the price of our Class A common stock to decline.
  • The dual-class structure of our common stock, the voting agreement among us and our co-founders, Heather Hasson and Trina Spear, and certain related persons and trusts, and the stockholders agreement among us, Baron Capital Management, Inc. and BAMCO, may limit or preclude your ability to influence corporate matters, including the election of directors and the approval of any change of control transaction.
  • The dual-class structure of our common stock may adversely affect the trading market for our Class A common stock.
  • We are a “controlled company” within the meaning of the rules of the New York Stock Exchange and, as a result, qualify for, and from time to time rely on, exemptions from certain corporate governance requirements. You do not have the same protections afforded to stockholders of companies that are subject to such requirements.
  • If securities or industry analysts do not publish research, or publish inaccurate or unfavorable research, about our business, the price of our Class A common stock and trading volume could decline.
  • We do not currently intend to pay dividends for the foreseeable future.
  • Delaware law and provisions in our amended and restated certificate of incorporation and amended and restated bylaws could make a merger, tender offer or proxy contest more difficult, limit attempts by our stockholders to replace or remove our current management and depress the market price of our Class A common stock.
  • Our amended and restated certificate of incorporation provides that the Court of Chancery of the State of Delaware is the sole and exclusive forum for certain stockholder litigation matters and the federal district courts of the United States are the exclusive forum for the resolution of any complaint asserting a cause of action arising under the Securities Act, which could limit our stockholders’ ability to obtain a favorable judicial forum for disputes with us or our directors, officers, employees or stockholders.
  • We cannot guarantee that our share repurchase program will be fully consummated or that it will enhance long-term stockholder value. Share repurchases could also increase the volatility of the trading price of our stock and could diminish our cash reserves.
  • General Risk Factors
  • Our estimates of market opportunity and forecasts of market growth may prove to be inaccurate, and even if the markets in which we compete achieve the forecasted growth, our business could fail to grow at similar rates, or at all.
  • Our results of operations could be adversely affected by natural disasters, public health crises, political crises or other catastrophic events.
  • We are subject to periodic disputes, claims and litigation that could result in unexpected expenses and could ultimately be resolved against us.
  • Our insurance may not provide adequate coverage against claims.
  • We incur significant costs as a result of being a public company, and our management is required to devote substantial time to compliance with our public company responsibilities and corporate governance practices.
  • If our estimates or judgments relating to our critical accounting policies are based on assumptions that change or prove to be incorrect, our results of operations could fall below the expectations of our investors and securities analysts, resulting in a decline in the trading price of our Class A common stock.
  • Our reported financial results may be negatively impacted by changes in GAAP.
  • We are obligated to maintain effective internal control over financial reporting and any failure to maintain effective internal controls may cause investors to lose confidence in the accuracy and completeness of our reported financial information and the market price of our Class A common stock may be negatively affected.
  • Our disclosure controls and procedures may not prevent or detect all errors or acts of fraud.
  • We may require additional capital to support business growth, and this capital might not be available or may be available only by diluting existing stockholders.

Legal proceedings

On November 1, 2022, a putative class action complaint was filed against us and certain of our executive officers and directors in the United States District Court for the Central District of California alleging, among other things, violations of the Securities Act and Exchange Act for allegedly making false and misleading statements in our IPO in May 2021 and thereafter. An additional putative class action complaint was filed against us, certain of our executive officers and directors, stockholders and the underwriters to our IPO, in the United States District Court for the Central District of California on December 8, 2022, making similar allegations to the previously referenced purported class action. On February 14, 2023, the court consolidated the two complaints and appointed lead plaintiffs. On April 10, 2023, the lead plaintiffs filed a consolidated amended complaint against us, certain of our executive officers and directors, stockholders and the underwriters to our IPO, alleging, among other things, violations of the Securities Act and Exchange Act for allegedly making false and misleading statements between May 27, 2021 and February 28, 2023 with respect to our ability to predict customer demand and to manage our supply chain, inventory, air freight usage and costs (the “Class Action Securities Litigation”). The complaint sought unspecified compensatory damages and attorney’s fees and costs. On May 25, 2023, defendants filed a motion to dismiss the consolidated amended complaint. On January 17, 2024, the court granted the motion in its entirety as to all defendants, dismissed the case without prejudice, and granted plaintiffs leave to amend the complaint. On March 19, 2024, plaintiffs filed an amended complaint alleging violations of the Securities Act and Exchange Act similar to those alleged in the previously dismissed amended complaint. On May 3, 2024, defendants filed a motion to dismiss the amended complaint.

The opening of Item 3, Legal Proceedings.16

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