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Private company

Motivate

Logo: motivateco.com3

American bikeshare operator

Motivate LLC (formerly Alta Bicycle Share and also Motivate International Inc.) is a company based in New York City that services bicycle sharing systems and other urban services in North America. The systems provide a flexible method for completing short trips, as contrasted with the longer rentals offered by traditional bike rental companies. Since 2018, Motivate has been a subsidiary of Lyft.2 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

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Motivate LLC (formerly Alta Bicycle Share and also Motivate International Inc.) is a company based in New York City that services bicycle sharing systems and other urban services in North America.2

Corporate structure

Motivate is part of a group headed by Lyft. 9 entities, 5 countries on record. Switch between the flow chart and the network, and select any entity to see its details.

  • Lyft San Francisco, California, United States
    • Motivate Portland
    • Freenow Subsidiary · Hamburg
      • Kapten Subsidiary · Paris, France
    • Lyft Urban Solutions Subsidiary · Longueuil
      • Pedalem Barcelona Subsidiary · Spain
      • UTE Bicicletas Zaragoza Subsidiary · Spain
    • Kamcord Subsidiary
    • Pacific Valley Insurance Company, Inc. Subsidiary · Hawaii, United States

Built from parent and subsidiary links from GLEIF, the Global Legal Entity Identifier Foundation (CC0); subsidiaries listed in Exhibit 21 of annual reports filed with the SEC; subsidiaries, stakes and holdings from Wikidata (CC0). Each entity in the chart links to its source.

The story

Alta Bicycle Share was formed in 2010.

Alta was listed in Fast Company's "World's Most Innovative Companies" for 2014 in February 2014.

In October 2014, it was announced that the company had been acquired by Bikeshare Holdings LLC and would be relocating headquarters from Portland, Oregon to New York City under the leadership of Jay Walder.

Following the acquisition, Alta rebranded to Motivate on January 14, 2015.

Subsequently, Motivate announced its acquisition of 8D Technologies, the technology provider for a number of the systems it already operated, in February 2017. In July 2018, Lyft announced that it would acquire Motivate and continue to operate it as a standalone business.

From Wikipedia’s article on Motivate (company), shared under CC BY-SA 4.0.4

Subsidiaries and ownership

Parent company

From Wikidata.1

Sources

The numbers on this page point here. Each one links to the record it came from.

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    Company websiteMotivate logo
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