Private company

Peace Now

Logo: רונאלדיניו המלך, Public domain, via Wikimedia Commons3

Israeli peace advocacy group

Peace Now is an Israeli liberal advocacy organization with the aim of promoting a two-state solution to the Israeli–Palestinian conflict.2 It was founded by Amos Oz, Yuli Tamir, Avshalom Vilan and Tzali Reshef and others.1 Its chief executive is Shaqued Morag (since 2018).1 It employed 11 people in 2024.1 Its revenue was ILS 3.5 million in 2024.1 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

1978Founded1
Shalomnow protest
Photo: eeeman, CC BY-SA 2.0, via Wikimedia Commons5

Peace Now (Hebrew: שָׁלוֹם עַכְשָׁיו Shalom Achshav, IPA: [ʃaˈlom (ʔ)aχˈʃav]) is an Israeli liberal advocacy organization with the aim of promoting a two-state solution to the Israeli–Palestinian conflict.2

The story

Founded by Amir Peretz, Amos Oz, Avshalom Vilan, Tzali Reshef and Yuli Tamir in 1978.1

Peace Now and the First Intifada (1987–1993)

In 1988 Yasser Arafat (Chairman of the PLO) publicly accepted United Nations Security Council Resolution 242 at the PNC in Algiers. For the first time, Yasser Arafat accepted Israel's existence according to its borders set out in United Nations General Assembly Resolution 181, and rejected and condemned the use of terrorism in all its forms. In reaction Peace Now led a demonstration of more than 100,000 people, calling for immediate Israeli-Palestinian negotiations for the purposes of attaining peace between the two parties. Following this, Peace Now led the Hands Around Jerusalem event, in which 25,000 Israelis and Palestinians linked hands to encircle the walls of the Old City of Jerusalem in a chain of peace.

In part due to the Israeli-Palestinian discourse engendered by Peace Now and its activists, Israeli Prime Minister Yitzchak Rabin and Yasser Arafat succeeded in signing the Declaration of Principles/Oslo Accords on the lawn of the White House on 13 September 1993. Peace Now was the first Israeli organisation to meet with the PLO, at a time when such an undertaking was deemed illegal by the Israeli government.

Peace Now supported the Oslo Accords, and since then it has called upon all Israeli administrations to date to adhere to the terms of interim agreements which were agreed upon as part of the Oslo Peace Process.

Peace Now and the Second Intifada (2000–2005)

Since the outbreak of the violent Second Intifada in December 2000, Peace Now has arguably lost a certain degree of the Israeli public's support. While the First Intifada was largely a popular movement on the part of the Palestinian public, the Second Intifada consisted of far more violent confrontations between Palestinian militants and the IDF, Israeli settlers within the West Bank and the Gaza Strip, and Israeli civilians. According to the Israeli Ministry of Foreign Affairs, 132 Israeli individuals were killed by Palestinian militant bomb/suicide attacks within Israel proper between 2000 and 2004.

Despite the arguable decline in the Israeli public's support for the Oslo Peace Process, Peace Now succeeded in leading a demonstration of between 60,000 to 100,000 in May 2002, after Israeli military forces began on 29 March a large-scale military Operation Defensive Shield in the West Bank and as Prime Minister Ariel Sharon was mobilizing reserve forces for a possible military invasion of Gaza. The demonstration was held under the banner "Get Out of The Territories". According to "Peace Now" itself, shortly after the outbreak of the Second Intifada, it was instrumental in creating the Israeli Peace Coalition, which later evolved into the Israeli-Palestine Peace Coalition. Its main objective is to end the Israeli occupation of Palestinian lands, and to achieve a just, lasting and comprehensive peace based on a two-state solution.

Israel's unilateral disengagement from the Gaza Strip

Peace Now was a key advocate of Israel's 2004 Disengagement Plan. Peace Now led the 'Mate ha-Rov' ("majority camp") demonstration on 14 May 2004 in Tel Aviv, in order to pressure the Israeli government to adopt the Disengagement Plan. However, support for the Disengagement Plan faced contention within the Peace Now camp over its unilateral nature. Peace Now decided it was most important for Israel to withdraw from the Gaza Strip, regardless of how this withdrawal was to take place.

From Wikipedia’s article on Peace Now, shared under CC BY-SA 4.0.4

Leadership

Who has led Peace Now, and when. Pick a name to see everywhere that person has worked.

Products and brands

  • book
  • magazine

Listed on Wikidata.1

Employees over time

  • 2024111
  • 2023121

Revenue over time

As stated on Wikidata, in the currency reported.

Revenue

Peace Now revenue by year13.5M ILS in 2024+14% since 2018
01.0M ILS2.0M ILS3.0M ILS4.0M ILS2018: 3.1M ILS3.1M ILS20182019: 3.1M ILS3.1M ILS2019−1%2020: 2.2M ILS2.2M ILS2020−29%2021: 2.5M ILS2.5M ILS2021+14%2022: 2.4M ILS2.4M ILS2022−5%2023: 3.5M ILS3.5M ILS2023+50%2024: 3.5M ILS3.5M ILS2024−1%
  • 20243.5M ILS1
  • 20233.5M ILS1
  • 20222.4M ILS1
  • 20212.5M ILS1
  • 20202.2M ILS1
  • 20193.1M ILS1

Timeline

  1. 2018New chief executive Shaqued Morag becomes CEO1
  2. 2016New chief executive Avi Buskila becomes CEO1
  3. 2002New chief executive Yariv Oppenheimer becomes CEO1
  4. 1978Founded Founded1

Sources

The numbers on this page point here. Each one links to the record it came from.

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