Private company

Take-Two Licensing

Logo: TDK Mediactive, Inc., Public domain, via Wikimedia Commons3

Video game publisher

TDK Mediactive was a brand name given to two multimedia divisions of Japanese multinational electronics company TDK; the first - TDK Mediactive Europe was a subsidiary of TDK Recording Media Europe that dealt with the distribution of music DVDs and the publication of video games and software, while the other - TDK Mediactive, Inc. was solely a video game publisher and a rebranding of developer/publisher Sound Source Interactive.2 It is part of Take-Two Interactive.1 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

2004Founded1

TDK Mediactive was a brand name given to two multimedia divisions of Japanese multinational electronics company TDK; the first - TDK Mediactive Europe was a subsidiary of TDK Recording Media Europe that dealt with the distribution of music DVDs and the publication of video games and software, while the other - TDK Mediactive, Inc. was solely a video game publisher and a rebranding of developer/publisher Sound Source Interactive. Both companies were unaffiliated with one another in management aside from licensing each other's titles for each market they operated under, and went their separate ways following changes in ownership.2

Corporate structure

Take-Two Licensing is part of a group headed by Take-Two Interactive. 168 entities, 24 countries on record. Switch between the flow chart and the network, and select any entity to see its details.

Built from parent and subsidiary links from GLEIF, the Global Legal Entity Identifier Foundation (CC0); subsidiaries listed in Exhibit 21 of annual reports filed with the SEC; subsidiaries, stakes and holdings from Wikidata (CC0). Each entity in the chart links to its source.

The story

Sound Source Interactive was founded in 1988 by Vincent Bitetti. In March 1998, Sound Source Interactive announced that it had acquired BWT Labs, a Berkeley, California-based video game developer.

On September 11, 2000, TDK acquired a 72% controlling stake in Sound Source Interactive, with an initial investment of US$1.425 million, followed by another of US$3.575 million, totaling to US$5 million. The buyout resulted in Sound Source rebranding under the TDK Mediactive name, with the company's founder, Vincent Bitetti, remaining chief executive officer and Shin Tanabe, President of TDK Recording Media Europe and the European division of TDK Mediactive, becoming the publisher's chief operating officer. As TDK Mediactive, the company published various video games, of which many based on licensed properties. With this, TDK inherited Sound Source's existing licenses with Universal Pictures for The Land Before Time and The Harvey Entertainment Company for the Harvey Comics characters, among others.

On December 20, 2000, the company signed an exclusive video game licensing deal with DreamWorks SKG to produce and publish games based on Shrek.

On April 13, 2001, the company signed a five-year deal with clothing brand No Limits to publish games based on the license. At E3 2001, the company secured the video game licensing rights to RoboTech from Mattel. The company later signed a deal with The Beanstalk Group to produce games based on Dinotopia. On September 27, 2001, the company announced a two-year co-publishing agreement with Activision Value to handle the Right of first refusal for TDK's PC titles. In November 2001, the company announced to publish games for the GameCube. This was followed with a licensing agreement from DC to produce video games based on Aquaman in December.

The company continued gaining exclusive video game rights to franchises through 2002. It secured a deal with Jim Henson Interactive to produce games based on The Muppets in April, an extension of its Shrek license to also include video game rights to Shrek 2, a deal with Mattel for He-Man, a Nintendo-only deal with Hasbro for the Tonka franchise in May (under a sub-licensing agreement with Infogrames), and Disney Interactive with Pirates of the Caribbean: The Curse of the Black Pearl and The Haunted Mansion from Disney Interactive in July. On October 18, 2002, the company launched TDK Impulse, a publishing label intended for games that had "broad consumer appeal and a low price point".

In January 2003, the company purchased the video game licensing rights to the UFC from Crave Entertainment. May 2003, the company announced its Shrek 2 video game tie-in would be a co-publishing collaboration with Activision.

On September 3, 2003, TDK Mediactive, Inc. announced that it was to be acquired by Take-Two Interactive for an estimated US$22.7 million. The transaction was finalized on December 2, 2003, with 23,005,885 shares, valued at US$12.6 million, and another US$200,000 in cash awarded to TDK.

Afterwards, Take-Two rebranded TDK Mediactive, Inc. as Take-Two Licensing, Inc. and received all its licenses except for the Shrek license, which was fully obtained Activision after it signed a new deal with DreamWorks, with Activision terminating its previous existing licensing agreement it previously had with TDK for Shrek 2 games.

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On February 11, 2004, Take-Two announced a licensing agreement with Cartoon Network to publish video games based on Cartoon Network shows, with Codename: Kids Next Door – Operation: V.I.D.E.O.G.A.M.E. being the first under the deal.

On January 25, 2005, Take-Two Interactive announced the opening of publishing label 2K Games, into which Take-Two Licensing was folded.

From Wikipedia’s article on TDK Mediactive, shared under CC BY-SA 4.0.4

Subsidiaries and ownership

Parent company

Owners

From Wikidata.1

Acquisitions

  1. Succeeded by 2K Play1

Timeline

  1. 2004Dissolved Dissolved1
  2. 2004Founded Founded1

Sources

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