The story
Founded by Xerxes Desai in 1984.1
1984–1990
Titan Company Limited was inaugurated on 26 July 1984 under the name Titan Watches Limited in Chennai. A plant was set up to manufacture quartz analogue electronic watches in the State Industries Promotion Corporation of Tamil Nadu industrial area at Hosur. In November 1986, Titan Company and Casio signed an MoU to manufacture 2 million digital and analog-digital watches.
1991–2010
In 1992, Timex entered the Indian market by establishing a joint venture with Titan Watches. Under the agreement, Timex manufactured lower-priced watches, which were marketed and sold in Titan stores alongside Titan's higher-end watches.
In September 1993, Titan Watches changed its name to Titan Industries as it ventured into products other than watches. In 1994, Titan launched its jewellery brand Tanishq.
In 1997, Titan and Timex terminated their partnership. In a bid to compete with Timex, Titan soon after launched a range of economy watches under Sonata, and a watch and accessories sub-brand, Fastrack, which was targeted at younger customers.
In 2004, Titan signed an agreement with the Murjani Group to market and distribute the latter's Tommy Hilfiger watches in India. 2004, Titan partnered with LVMH to service the latter's watches in India through its service centres.
In 2005, Fastrack was positioned as an independent accessory brand targeting the urban youth. To become a fashion brand, Fastrack launched sunglasses in the same year and launched bags, belts and wallets in 2009. In 2007, Titan established its prescription eyewear store chain called Titan Eyeplus. Titan launched a multi-brand luxury watch store format called Helios in 2009.
2011–present
Titan acquired Swiss watchmaker Favre-Leuba in 2011 for €2 million to enter the European market. In 2013, Titan entered the fragrances segment with the brand Skinn and helmets category under the Fastrack brand. In the same year, it changed its name to Titan Company Ltd. In 2014, it entered into a joint venture with Montblanc to establish its retail stores in India.
In 2016, Titan entered the wearable devices market by introducing its smartwatch, Juxt, made through a collaboration with Hewlett-Packard. In 2017, the company launched a fitness tracker, named Gesture Band under its youth accessories brand, Fastrack. In 2018, the company added new fitness tracker bands. The company had a 7.4% market share in the wearable devices market as of 2018.
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In 2017, Titan started its women's ethnic wear retail chain named Taneira. In 2018, Titan merged its South India-focused jewellery brand Gold Plus with Tanishq.
In November 2020, Titan opened its first overseas Tanishq store in Dubai.
In 2023, Titan sold its subsidiary Favre-Leuba to Ethos.
In 2025, the company forayed into the lab-grown diamonds category by launching beYon - from the House of Titan with an exclusive retail store in Mumbai as a part of ongoing strategy to cater to the adornment needs of women in lifestyle categories beyond watches, perfumes, sarees and handbags.
From Wikipedia’s article on Titan Company, shared under CC BY-SA 4.0.4