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Xerxes Desai

Indian businessman (1937–2016)

Xerxes Desai (1937 – 27 June 2016) was an Indian businessman who served as the first managing director of Titan Company, an Indian watchmaking company, where he played an instrumental role in laying the foundation of the company.2

From Wikipedia’s article on Xerxes Desai (this version), CC BY-SA 4.0.

Born 1937, died Jun 28, 2016.1

Companies

Early life and education

  • Date not recordedElphinstone College3
  • Date not recordedUniversity of Oxford3

Born in a Parsi family, Desai was a graduate of Elphinstone College (Mumbai University) and Oxford University.

From Wikipedia’s article on Xerxes Desai (this version), CC BY-SA 4.0.

Career

Occupation: businessperson.5

Desai joined Tata Administrative Services in 1961 after graduation, working at several of their companies. He founded Titan as a joint venture with JRD Tata in 1986, with support from the Tamil Nadu Industrial Development Corporation. He had suggested the idea of a watchmaking company to Tata in the 1970s, who liked it, but bureaucratic hassles took time till the company was opened in 1986 in Hosur.

In 1994, Desai challenged engineers at Titan to design the world's thinnest watch, with a movement 1.15mm thick inside a 3.5mm case. The watch, called the Titan Edge was introduced in 2002.

After Titan's success, Desai founded Tanishq, a jewelry brand. He had innovative ideas like asking people in Bangalore to get their jewelry appraised in 1999. The jewelry business grew over time, after a slow start.

Desai retired in 2002, and was succeeded by his protégé Bhaskar Bhat.

From Wikipedia’s article on Xerxes Desai (this version), CC BY-SA 4.0.

Personal life

  • DiedJun 28, 2016, Bengaluru6
  • CitizenshipBritish Raj, Dominion of India, India7

Sources

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