WEGA

When Sony developed their flat-screen FD Trinitron picture tube, they decided to market it under a fresh new name and chose the WEGA trademark as the sole brand in both Japan and the Americas whereas in regions like Germany it remained in use for certain products in the range. Sony said that the FD Trinitron WEGA was named after a star ("Vega" in English) in the Lyra constellation, and made no reference to the original WEGA firm. The product, released in 1997 in Japan and 1998 in other regions, with its side-mounted speakers and a silver-coloured cabinet, was successful and drove the tube TV industry into flat displays.

Sony then also used WEGA as a name for televisions with newer technologies than traditional CRT, starting in 2001 with the Grand WEGA line of rear-projection televisions, either Silicon X-tal Reflective Display (SXRD) or LCD-based, the Plasma WEGA line of flat-panel plasma (PDP) televisions and Sony's first plasma screen, and the LCD WEGA line of flat-panel LCD televisions in 2002. In late 2002, Sony also rolled out the WEGA Engine, a proprietary digital processing system designed to improve picture quality on LCD and PDP flat-panels to match CRTs.

Sony continued to use the WEGA brand for these until 2005, when liquid-crystal displays superseded the company's Trinitron aperture grille-based CRT models. Sony introduced the all new BRAVIA brand for future LCD televisions, superseding WEGA.