Julie Masino
American businessperson
Julie Felss Masino is an American businessperson. Masino is the former CEO of the Cracker Barrel restaurant chain.2
From Wikipedia’s article on Julie Masino (this version), CC BY-SA 4.0.
About
She was previously (2018–2023) the president of Taco Bell North America, and subsequently Taco Bell International.
Masino received a Bachelor of Arts in communication from Miami University in 1993.
Masino worked at Cracker Barrel from August 2023, from November as president and CEO..
Masino was the subject of controversy after she in August 2025 oversaw the redesign of the Cracker Barrel sign and restaurants in an attempt to appeal to younger customers. After considerable public backlash and Cracker Barrel stock plummeting in price, within a week Masino reversed her decision to update and change the restaurants and company sign.
From Wikipedia’s article on Julie Masino, shared under CC BY-SA 4.0.2
Companies
- Cracker BarrelBoard member Sep 30, 2024 to now10
- Vivid Seats Inc.Board member Oct 18, 2021 to now11
- Cracker BarrelChief executive officer 2023 to 202612
Holdings
Stock this person has reported owning, from the forms officers and directors file with the SEC. See the biggest insider stakes.
Shares held
Cracker Barrel CBRL81,971 shares13$5.6M at $68.75Aug 7, 2026- Vivid Seats Inc. SEAT11,410 shares14$31.4K at $2.75Jun 3, 2026
As of each latest filing. The line shows shares held over time.
Recent filings
- Aug 7, 2026Shares withheld for tax 688 shares at $57.79 of Cracker Barrel13
- Jun 3, 2026Exercised options 6,579 shares of Vivid Seats Inc.14
- Oct 19, 2025Exercised options 245 shares of Vivid Seats Inc.15
- Sep 30, 2025Shares withheld for tax 6,566 shares at $44.06 of Cracker Barrel16
- Sep 25, 2025Granted 26,455 shares of Cracker Barrel17
- Sep 25, 2025Granted 15,760 shares of Cracker Barrel17
- Aug 7, 2025Shares withheld for tax 688 shares at $57.58 of Cracker Barrel18
- Jun 2, 2025Exercised options 38,167 shares of Vivid Seats Inc.19
- Oct 19, 2024Exercised options 4,889 shares of Vivid Seats Inc.20
- Sep 30, 2024Shares withheld for tax 3,642 shares at $45.35 of Cracker Barrel21
- Sep 26, 2024Granted 20,729 shares of Cracker Barrel22
- Aug 7, 2024Shares withheld for tax 389 shares at $39.35 of Cracker Barrel23
- Jun 3, 2024Exercised options 20,833 shares of Vivid Seats Inc.24
- Oct 19, 2023Exercised options 4,889 shares of Vivid Seats Inc.25
- Sep 21, 2023Granted 26,026 shares of Cracker Barrel26
- Aug 7, 2023Granted 4,974 shares of Cracker Barrel27
- Jun 5, 2023Exercised options 18,079 shares of Vivid Seats Inc.28
- Oct 19, 2022Exercised options 4,889 shares of Vivid Seats Inc.29
Early life and education
- Date not recordedMiami University3
Career
Occupation: chief executive officer.7
- 2023 to 2026Chief executive, Cracker Barrel5
- 2018 to 2023Worked at Taco Bell4
- 2017 to 2018Worked at Fisher-Price4
- 2014 to 2017Worked at Sprinkles Cupcakes4
- 2002 to 2014Worked at Starbucks4
- Date not recordedPresident6
Personal life
- CitizenshipUnited States8
In the news
1 recent article from 1 outlet we read name Julie Masino. We match the full name, and check the article also names one of their companies or that they are well known.
- Cracker Barrel upgrading 3 popular dinner items as chain completes 26-store property dealFox Business, right, Sep 23, 2026…the best information that we have today," Pommells said. Deno took over as CEO in August following the departure of Julie Masino, whose tenure included a rebrand that drew criticism from some longtime customers. The overhaul, part of a roughly $700 million investment across Cracker Barrel's restaurants, included updates to store interiors, menu changes and the temporary removal of the chain's iconic "Old Timer" logo before it was later restored. FOX Business' Eric Revell contributed to this report.
Links
Sources
The numbers on this page point here. Each one links to the record it came from.
- 1WikidataJulie Masino on Wikidata
- 2WikipediaJulie Masino on Wikipedia
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- 10SEC EDGARCracker Barrel, Board member
- 11SEC EDGARVivid Seats Inc., Board member
- 12Wikidata and SEC EDGARCracker Barrel, Chief executive officer
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- 15SEC EDGARForm 4 filed Oct 21, 2025
- 16SEC EDGARForm 4 filed Oct 1, 2025
- 17SEC EDGARForm 4 filed Sep 29, 2025
- 18SEC EDGARForm 4 filed Aug 8, 2025
- 19SEC EDGARForm 4 filed Jun 4, 2025
- 20SEC EDGARForm 4 filed Oct 22, 2024
- 21SEC EDGARForm 4 filed Oct 1, 2024
- 22SEC EDGARForm 4 filed Sep 30, 2024
- 23SEC EDGARForm 4 filed Aug 8, 2024
- 24SEC EDGARForm 4 filed Jun 5, 2024
- 25SEC EDGARForm 4 filed Oct 23, 2023
- 26SEC EDGARForm 4 filed Sep 22, 2023
- 27SEC EDGARForm 4 filed Aug 8, 2023
- 28SEC EDGARForm 4 filed Jun 7, 2023
- 29SEC EDGARForm 4 filed Oct 21, 2022