Private company

FreshChoice

Logo: freshchoice.co.nz³

New Zealand supermarket chain franchise owned by Woolworths Group

FreshChoice is a franchise of locally owned and operated supermarkets across New Zealand.² It is part of Progressive Enterprises.¹ Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

1995Founded¹

Industryretail¹
HeadquartersChristchurch¹
Websitewww.freshchoice.co.nz
Legal formcompany¹

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FreshChoice is a franchise of locally owned and operated supermarkets across New Zealand.²

Corporate structure

FreshChoice is part of a group headed by Woolworths Group. 14 entities, 2 countries on record. Switch between the flow chart and the network, and select any entity to see its details.

Woolworths Group Sydney, Australia
- Woolworths Supermarkets Bella Vista
  - Progressive Enterprises Māngere
    - FreshChoice Christchurch
    - Foodtown Subsidiary · Auckland
    - SuperValue Subsidiary · New Zealand
    - Woolworths New Zealand Subsidiary · Auckland
- Big W Subsidiary · Bella Vista
- Flemings Food Stores Subsidiary
- Milkrun Subsidiary · Sydney
- MyDeal Subsidiary
- Woolworths Subsidiary · Auckland
- Woolworths Management Pty Limited Subsidiary · Bella Vista, Australia
- Woolworths Metro Subsidiary · Australia

Built from parent and subsidiary links from GLEIF, the Global Legal Entity Identifier Foundation (CC0); subsidiaries, stakes and holdings from Wikidata (CC0). Each entity in the chart links to its source.

Subsidiaries and ownership

Parent company

Progressive Enterprises

From Wikidata.¹

Timeline

1995Founded Founded¹

Sources

The numbers on this page point here. Each one links to the record it came from.

1
WikidataFreshChoice on Wikidata
2
WikipediaFreshChoice on Wikipedia
3
Company websiteFreshChoice logo
4
Wikimedia CommonsFreshChoice photo by Michal Klajban, CC BY-SA 4.0