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Private company

MyDeal

Logo: MyDeal Australia, CC0, via Wikimedia Commons3

Australian e-commerce platform

MyDeal was an e-commerce platform operating as an online marketplace. It was launched in 2011 and acquired by Woolworths Group in 2022 before being shut down in 2025.2 Its chief executive is Sean Senvirtne (since 2011).1 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

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MyDeal was an e-commerce platform operating as an online marketplace. It was launched in 2011 and acquired by Woolworths Group in 2022 before being shut down in 2025.2

Corporate structure

MyDeal is part of a group headed by Woolworths Group. 14 entities, 2 countries on record. Switch between the flow chart and the network, and select any entity to see its details.

Built from parent and subsidiary links from GLEIF, the Global Legal Entity Identifier Foundation (CC0); subsidiaries, stakes and holdings from Wikidata (CC0). Each entity in the chart links to its source.

Leadership

Who has led MyDeal, and when. Pick a name to see everywhere that person has worked.

Chief executive

  1. Sean Senvirtne2011–now
201520202025

Subsidiaries and ownership

Parent company

From Wikidata.1

Timeline

  1. 2011New chief executive Sean Senvirtne becomes CEO1

Sources

The numbers on this page point here. Each one links to the record it came from.

  1. 1
  2. 2
  3. 3