Bestseller has a number of different brands under which it sells its clothing. The brands are listed below and are sold both in the company's own stores and through independent retailers.
Vero Moda – The company's basic brand of women's clothing. In 2007, the company hired the supermodel Gisele Bündchen to promote the brand in 2007–08.
Read the full text
VILA – for younger women
SELECTED Femme – sister brand to Selected Homme
Junarose – plus size
Y.A.S
Topshop (joint-venture with ASOS)
Noisy May
PIECES
Object
Jacqueline de Yong
produkt
JJXX – Bestseller's newest, young female brand
Menswear
Jack & Jones – brand targeted at younger customers, with underwear and other garments. It was released in 1990. Originally a denim specialty brand, the brand has since expanded its product line to include comfortable, modern urban sportswear, shoes, and accessories. They sponsor Danish sportsmen Mikkel Kessler and Kevin Magnussen, as well as Danish esports team Astralis and American Formula One team Haas F1 Team. The first store opened in Trondheim, Norway, in 1991, and the second in Sweden the same year. A year later, stores opened in Finland and Denmark. By 1994, the number of stores in the Scandinavian countries had increased to 36. There were 1,000 stores by 2025.
Selected Homme – contemporary menswear label, including tailored suits and shirts
Outfitters Nation – targeted at teenagers, later changed to LMTD.
Only & Sons
Topman (joint-venture with ASOS)
Children's clothing
Name It – clothes for babies and children.
Other
Normal – variety store chain (71.29% share).
Retail stores
Bestseller has shops in most European countries, the Middle East, India, China, Uruguay, and Canada (over 45 countries in total). Bestseller is one of the biggest European fashion companies in China with more than 1,200 shops and is said to be "one of the only foreign clothing companies successful at penetrating the middle price range Chinese consumer market". Shops sell either clothing of one single brand or of all brands of the company. There are more than 800 shops selling Vero Moda around the globe. The Jack & Jones brand is sold in approximately 2,000 retail shops, of which 270 are Jack & Jones franchises.
Stakes in other retailers
Bestseller, via its parent holding company Heartland, is the largest shareholder at 29.5% of British e-commerce firm ASOS.com, and owns 10% of German retailer Zalando. In July 2018, Heartland invested $300m in German fashion startup About You.
In November 2012, Bestseller bought 10% of SmartGuy Group, when they became quoted on the Danish stock exchange Nasdaq OMX.
