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Private company

WhiteAway

Logo: whiteaway.com4

WhiteAway is a Danish home appliance company based in Aarhus, founded in 2006.1 It employed 197 people in 2022.1 Its revenue was DKK 2.3 billion in 2022.1 It is part of Brightfolk A/S.1

White Away är en dansk näthandel som säljer vitvaror som grundades 2003 av Johannes Gadsbøll. Företaget har egna lager i Eskilstuna i Sverige samt två lager i Danmark i Århus och Taulov. Det internationella huvudkontoret ligger i danska Risskov. White Away etablerade sig på den svenska marknaden år 2010. White Away omsatte år 2010 250 miljoner kronor på årsbasis och har dubblat omsättningen år från år. Företaget har även verksamhet i Norge och planerar att etablera sig i Finland och Island i framtiden.2 From the Swedish Wikipedia, CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

2006Founded1
  • Industryhome appliance, retail, wholesale1
  • HeadquartersAarhus, Denmark1
  • Websitewww.whiteaway.com
  • Legal formaktieselskab1
  • LEI529900CTAS69XCH60W943
  • StatusActive3
  • LEI statusIssued and current3
  • Registered addressDusager 12, 8200 Aarhus N, Denmark3
  • Registered withDanish Business Authority, 297805953

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Corporate structure

WhiteAway is part of a group headed by Heartland A/S. 37 entities, 5 countries on record. Switch between the flow chart and the network, and select any entity to see its details.

  • Heartland A/S Aarhus C, Denmark
    • Bestseller Brande, Denmark
      • ONLY Subsidiary · Brande, Denmark
      • VILA Subsidiary · Skanderborg, Denmark
      • BEST UNITED INDIA COMFORTS PRIVATE LIMITED Subsidiary · Mumbai, India
      • BESTSELLER FASHION INDIA PRIVATE LIMITED Subsidiary · Mumbai, India
      • BESTSELLER RETAIL EUROPE A/S Subsidiary · Brande, Denmark
      • BESTSELLER STORES BELGIUM Subsidiary · Antwerpen, Belgium
      • ONLY & SONS Subsidiary
      • ONLY RETAIL PRIVATE LIMITED Subsidiary · Mumbai, India
      • SELECTED Subsidiary
      • SELECTED RETAIL PRIVATE LIMITED Subsidiary · Mumbai, India
      • VERO MODA RETAIL PRIVATE LIMITED Subsidiary · Mumbai, India
    • Normal Skanderborg, Denmark
    • WhiteAway Aarhus N, Denmark
    • Nemlig.com Subsidiary · Brøndby Municipality, Denmark
    • Stylepit.com Subsidiary · Copenhagen
    • ASOS Stake · 25% · London, United Kingdom
    • M AND M DIRECT LIMITED Subsidiary · 98% · Hereford, United Kingdom
    • AAA UNITED B.V. Subsidiary · Amstelveen, Netherlands
    • AKTIESELSKABET AF 1.2.2017 Subsidiary · Aarhus C, Denmark
    • AKTIESELSKABET AF 1.3.2017 Subsidiary · Aarhus C, Denmark
    • AKTIESELSKABET AF 10.6.2021 Subsidiary · Aarhus C, Denmark
    • AKTIESELSKABET AF 12.6.2018 Subsidiary · Aarhus C, Denmark
    • AKTIESELSKABET AF 16.11.2005 Subsidiary · Aarhus C, Denmark
    • AKTIESELSKABET AF 2.7.2018 Subsidiary · Aarhus C, Denmark
    • AKTIESELSKABET AF 5.5.2010 Subsidiary · Aarhus C, Denmark
    • BESTSELLER LEASE MANAGEMENT A/S Subsidiary · Brande, Denmark
    • BESTSELLER UNITED A/S Subsidiary · Aarhus C, Denmark
      • BIANCO FOOTWEAR A/S Subsidiary · Lunderskov, Denmark
    • BRIGHTFOLK A/S Subsidiary · Aarhus C, Denmark
    • Invest FWD Subsidiary · Denmark
    • Midtjylland Airport Subsidiary · Viborg Municipality, Denmark
    • THE FOOTBALL COLLECTIVE A/S Subsidiary · Herning, Denmark
    • FC Midtjylland Stake · 25% · Herning Municipality, Denmark
    • Bur solar power station Owned · Holstebro Municipality, Denmark
    • Constantinsborg Owned · Aarhus Municipality, Denmark
    • Wildland Owned

Built from parent and subsidiary links from GLEIF, the Global Legal Entity Identifier Foundation (CC0); subsidiaries, stakes and holdings from Wikidata (CC0). Each entity in the chart links to its source.

Subsidiaries and ownership

Parent company

  • Brightfolk A/S

Owners

Ultimate parent

From Wikidata.1 Ownership links from GLEIF, the Global Legal Entity Identifier Foundation (CC0); each one cites its LEI record.

Employees over time

  • 20221971

Revenue over time

As stated on Wikidata, in the currency reported.

Revenue

  • 20222.3B DKK1

Timeline

  1. 2006Founded Founded1

Sources

The numbers on this page point here. Each one links to the record it came from.

  1. 1
  2. 2
  3. 3
  4. 4
    Company websiteWhiteAway logo