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Private company

Heartland A/S

Logo: heartland.co4

Heartland A/S is a joint-stock company registered in Denmark, based in Aarhus, founded in 2005.1 It employed about 21,200 people in 2021.1 Its revenue was DKK 50.5 billion in 2022.1

Heartland A/S er et holdingselskab for Anders Holch Povlsens forretninger. De har hovedkvarter i Aarhus. De driver virksomhed indenfor handel, tøjindustri, fast ejendom og investering. Koncernens omsatte i regnskabsåret 2021/22 for 51 mia. danske kroner. Den primære aktivitet var i datterselskabet Bestseller A/S, der omsatte for 35 mia. danske kroner. Andre væsentlige datterselskaber omfatter Normal, Nemlig.com, Stylepit, WhiteAway, og flyselskabet Blackbird Air. Der investeres i ASOS og Zalando, og FC Midtjylland blev overtaget i 2023.2 From the Danish Wikipedia, CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

Feb 23, 2005Founded1
  • Industryconglomerate1
  • HeadquartersAarhus, Denmark1
  • Websiteheartland.co
  • Legal formaktieselskab1
  • LEI213800YZFZSL5YVJ5P043
  • StatusActive3
  • LEI statusIssued and current3
  • Registered addressSTORE TORV 1, 3, 8000 Aarhus C, Denmark3
  • Registered withDanish Business Authority, 285023703

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Corporate structure

Heartland A/S sits at the top of its group. 37 entities, 5 countries on record. Switch between the flow chart and the network, and select any entity to see its details.

  • Heartland A/S Aarhus C, Denmark
    • Bestseller Brande, Denmark
      • ONLY Subsidiary · Brande, Denmark
      • VILA Subsidiary · Skanderborg, Denmark
      • BEST UNITED INDIA COMFORTS PRIVATE LIMITED Subsidiary · Mumbai, India
      • BESTSELLER FASHION INDIA PRIVATE LIMITED Subsidiary · Mumbai, India
      • BESTSELLER RETAIL EUROPE A/S Subsidiary · Brande, Denmark
      • BESTSELLER STORES BELGIUM Subsidiary · Antwerpen, Belgium
      • ONLY & SONS Subsidiary
      • ONLY RETAIL PRIVATE LIMITED Subsidiary · Mumbai, India
      • SELECTED Subsidiary
      • SELECTED RETAIL PRIVATE LIMITED Subsidiary · Mumbai, India
      • VERO MODA RETAIL PRIVATE LIMITED Subsidiary · Mumbai, India
    • Normal Skanderborg, Denmark
    • WhiteAway Aarhus N, Denmark
    • Nemlig.com Subsidiary · Brøndby Municipality, Denmark
    • Stylepit.com Subsidiary · Copenhagen
    • ASOS Stake · 25% · London, United Kingdom
    • M AND M DIRECT LIMITED Subsidiary · 98% · Hereford, United Kingdom
    • AAA UNITED B.V. Subsidiary · Amstelveen, Netherlands
    • AKTIESELSKABET AF 1.2.2017 Subsidiary · Aarhus C, Denmark
    • AKTIESELSKABET AF 1.3.2017 Subsidiary · Aarhus C, Denmark
    • AKTIESELSKABET AF 10.6.2021 Subsidiary · Aarhus C, Denmark
    • AKTIESELSKABET AF 12.6.2018 Subsidiary · Aarhus C, Denmark
    • AKTIESELSKABET AF 16.11.2005 Subsidiary · Aarhus C, Denmark
    • AKTIESELSKABET AF 2.7.2018 Subsidiary · Aarhus C, Denmark
    • AKTIESELSKABET AF 5.5.2010 Subsidiary · Aarhus C, Denmark
    • BESTSELLER LEASE MANAGEMENT A/S Subsidiary · Brande, Denmark
    • BESTSELLER UNITED A/S Subsidiary · Aarhus C, Denmark
      • BIANCO FOOTWEAR A/S Subsidiary · Lunderskov, Denmark
    • BRIGHTFOLK A/S Subsidiary · Aarhus C, Denmark
    • Invest FWD Subsidiary · Denmark
    • Midtjylland Airport Subsidiary · Viborg Municipality, Denmark
    • THE FOOTBALL COLLECTIVE A/S Subsidiary · Herning, Denmark
    • FC Midtjylland Stake · 25% · Herning Municipality, Denmark
    • Bur solar power station Owned · Holstebro Municipality, Denmark
    • Constantinsborg Owned · Aarhus Municipality, Denmark
    • Wildland Owned

Built from parent and subsidiary links from GLEIF, the Global Legal Entity Identifier Foundation (CC0); subsidiaries, stakes and holdings from Wikidata (CC0). Each entity in the chart links to its source.

What it owns

What Heartland A/S reports owning in its annual reports to the SEC: buildings, land and equipment, real estate and locations, investments, intangible assets and inventory, at the end of its latest fiscal year and a year before.

Stakes and holdings (Wikidata)

Things Wikidata records the company as owning, with the share when stated.1

Leadership

Who has led Heartland A/S, and when. Pick a name to see everywhere that person has worked.

Board members and other officers (3)

Subsidiaries and ownership

Owners

Subsidiaries

  • Bestseller
  • Bestseller United A/S
  • Brightfolk A/S
  • Constantinsborg
  • FC Midtjylland
  • Invest FWD
  • Midtjylland Airport
  • Wildland

Also owns

Also consolidated

From Wikidata.1 Ownership links from GLEIF, the Global Legal Entity Identifier Foundation (CC0); each one cites its LEI record.

Employees over time

  • 202121,2081

Revenue over time

As stated on Wikidata, in the currency reported.

Revenue

  • 202250.5B DKK1

Timeline

  1. Feb 23, 2005Founded Founded1

Sources

The numbers on this page point here. Each one links to the record it came from.

  1. 1
  2. 2
  3. 3
  4. 4
    Company websiteHeartland A/S logo
  5. 5