The story
Foundation and early years
Hapag-Lloyd Flug was established in June 1972, two years after HAPAG merged with Norddeutscher Lloyd, when the Hapag-Lloyd shipping group bought a few Boeing 727s to fly its cruise passengers from Germany to the ports of call for the cruises. It began operations on 30 March 1973. With the boom of the holiday charter flight market in the 1970s, it quickly adopted charter flights to popular holiday destinations in the Mediterranean basin area and the Canary Islands as well and soon became one of the biggest German charter airlines. Throughout the years, the airline added regular passenger flights to its schedule, as well as new airplanes, such as the Boeing 737-100, Airbus A300B4 and Airbus A310 aircraft. In 1977, Bavaria Germanair, a charter air carrier operating Airbus A300B4 and BAC One-Eleven series 400 and 500 jetliners, was merged into Hapag-Lloyd Flug.
In 1998, it became the first airline in the world to adopt the Boeing 737-800.
New ownership and brand
Since 1997, it had been a subsidiary of TUI AG, which also includes the Hapag-Lloyd cargo container line and cruise line. When TUI released their new "big smile" logo in 2002, the Hapag-Lloyd livery that had remained unchanged for almost 30 years was completely changed to a new, light blue, white and red scheme with the new TUI logo on the tail to represent TUI's new corporate design. The year 2002 also saw the founding of Hapag-Lloyd Express, a low-cost airline that was to compete with the likes of Ryanair.
In 2005, the airline changed its brand to Hapagfly due to the new marketing strategy of the TUI Group since the sale of the airline from Hapag Lloyd to the leisure group. In January 2007 in a restructuring, it combined its operations with Hapag-Lloyd Express to become TUIfly, for which it operated all flights, while Hapag-Lloyd Express marketed them until TUIfly got its own license.
From Wikipedia’s article on Hapag-Lloyd Flug, shared under CC BY-SA 4.0.4
