The story
The company was founded in 1961 by Bengt Bengtsson and his colleague Håkan Hellström, as Fritidsresor. The first destinations offered by Fritidsresor were to the United States later that year. In 1962, holidays to Sitges on the Costa Dorada in Spain, followed by Arma di Taggia and Rimini in Italy were launched.
In 1967, the Danish subsidiary of the company, Fritidsrejser, was launched. Norwegian company Norske Star Tour and Fritidsresor were merged, forming the group Fritidsresegruppen in 1980.
In 1991, Fritidsresegruppen bought 30% of Team Stirling - Falke Rejser, Sol-Rejser and Fritidsrejser, and in 1996, these three companies operated under the name Star Tour. Preussag AG then bought Fritidsresegruppen in 2000.
From Wikipedia’s article on TUI Sverige, shared under CC BY-SA 4.0.5