The story
The airline was established as Sunrise in 2002 as a home carrier for tour operator Jetair, part of the tourism group TUI AG and re-established as TUI Airlines Belgium on 13 November 2003. The original plans were to operate two aircraft, but after charter company Sobelair (home carrier for Jetair) ceased its operations, it started its operations with 5 Boeing 737-400 aircraft. On 23 November 2005, the airline was renamed Jetairfly as part of the rebranding around the trade name Jetair.
In January 2012, Jetairfly announced that Jet4you, a low-cost Moroccan carrier and also a subsidiary of the TUI AG Group, would be fully integrated in Jetairfly. The merger was complete in April 2012. In March 2012, Jetairfly officially became a full scheduled airline, while previously many of their flights were conducted as charter flights. As a result, all flights can be booked in both directions even by non-EU citizens.
In the beginning of 2013, Jetairfly was the first leisure airline worldwide to introduce the Embraer E190 in its fleet. In the autumn of 2013, the new office building and maintenance hangar "Jetairport" was inaugurated at Brussels Airport. In December 2013, Jetairfly was the first and only Belgian airline to introduce the brand new Boeing 787 Dreamliner.
On 14 November 2014, Jetairfly sealed a wet-lease deal to provide up to four aircraft with crew to operate on behalf of ECAir, the flag carrier of the Republic of the Congo, from mid 2015 onwards.
In 2015, it was the first and only Belgian airline with an ISO 14001 certification for their focus on sustainability and reducing their ecological footprint.
On 13 May 2015, it was announced by the TUI Group that all five of TUI's airline subsidiaries will be named TUI fly, whilst keeping their separate Air Operator's Certificate, taking over three years to complete. On 19 October 2016, Jetairfly received the new brand name TUI fly Belgium with the legal name still being TUI Airlines Belgium NV as the second airline within the TUI group which underwent the name change.
In February 2025, TUI fly Belgium announced it would terminate all long-haul operations and phase out its remaining sole Boeing 787-8 by November 2025. In 2024, the airline already relocated one aircraft of the same type to sister company TUI fly Netherlands, stating that such a small long-haul fleet is no longer commercially viable.
From Wikipedia’s article on TUI fly Belgium, shared under CC BY-SA 4.0.5
